Lionsgate

Mockingjay Has Been Split into Two Movies. Get Over It or GTFO.

This post will be about the fact that Mockingjay was split into two movies, but there will be no mention of where the split happens or spoilers about the film.

If you’ve read any negative reviews of Mockingjay Part 1, you can be sure that a major gripe with the reviewer is that Mockingjay is continuing the trend of making the final book of a series into multiple movies. These people want the trend to DIE because they don’t want Hollywood to make more money on blockbuster movies at the expense of the sanctity of cinema. It’s a cash grab that offends them on behalf of the moviegoers that actually have to pay to see movies. Meanwhile the publication they write for probably has articles every other week about how Hollywood isn’t growing box office receipts enough. Negativity begets web traffic which begets more ad dollars which keeps that person in a job.

Katniss CoinWhen Lionsgate made the decision to split Mockingjay into two movies, I think the decision was purely financial. They weren’t thinking it would make the fans happy, they were thinking that the audience who had miraculously made The Hunger Games into a monster hit would be willing to stick around, so it would be fiscally irresponsible NOT TO make an additional film. If you’re a studio executive, you don’t leave money like that on the table if you want to keep your job for long.

I don’t own any Lionsgate stock, so I don’t have any stake in their financial success. However, I would be pissed if they decided to keep the budget low and make two cheap films to squeeze even more dollars out of the franchise. But they didn’t. They bankrolled talented people to make these movies and gave it a large enough budget to look great. If they give me two movies I enjoy, I will happily pay to see each one.

D8-Hospital1-620x413And you know what, I’ve seen Mockingjay Part 1 twice now, and I love it. I’m glad I get two films to go more into detail of a book that means so much to me. If they had made just one movie, it would have been rushed, and long, and left too much out.  Yes, at the end, I really wanted the movie to keep going, but that’s the point. It’s not going to end in a neat little bow. I was prepared for that, so I’m a satisfied movie-goer.

So let’s break it down, who is going to be unhappy about Mockingjay being two movies?

  • People who don’t really like the book.
  • People blinded by the “YA” heritage of this series to see the universal relevance of the story.
  • People who haven’t read the book but just show up for THE HUNGER GAMES killin’ action movie or because Jennifer Lawrence is hot, without any self-awareness or care of how “Capitol” that sentiment is.

At the end of the day, if Mockingjay had been one movie, I don’t think it would have won over those people anyway. The book is a huge departure from the first two in the series. It’s darker and more introspective and not for everyone. But I’m ready to see Mockingjay Part 1 yet again, and will enjoy the ride up to the finale next year.

Happy Mockingjay PART 1 weekend,

JJ

 

About these ads

#UnlockMockingjay Madness

So remember when we posted on Tuesday about the Mockingjay Mosaic campaign and how we felt better about something like that than social media campaigns that make fans work toward media the studio was ultimately going to give fans anyway?

Things got WAY uncomfortable about 18 hours later when Lionsgate released a social media campaign exactly matching that criteria. Whoops! WE HAD NO IDEA, LG! WE’RE NOT MIND READERS! WE SWEAR!

First came the bait! Retweet #UnlockMockingjay enough and you’ll get this shiny new preview!

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And oh man, did we want that shiny new preview. WANT!

Through the act of being wicked smaht (as we like to say in New England), someone somewhere– we honestly don’t know who because it was already common knowledge by the time we tuned in– realized that the algorithm involved would require 50k tweets to unlock the video. The hashtag challenge launched at 12pm EST. By the time I finished my lunch around 1pm EST, the buzz was firmly built, the fan tweets were rolling out, and the tweet-o-meter thingamabob was already at 60%.

Smooooooth sailing, right? WRONG!

4pm rolls around and it feels like victory (or as much victory as you can get out of a Wednesday afternoon.) WORK DAY DONE! COMFY SWEATPANTS ON! MOCKINGJAY-O-METER… BACK DOWN TO 44% PERCENT?

Apparently, at some point in there, Lionsgate remembered that Hunger Games fans are ravenous beasts who considered new Mockingjay previews their very lifeblood. 50k tweets probably took about 2 hours to complete and obviously, they were hoping NOT to release things that early. The re-calibration experts in the fandom looked into it and realized the new magic number was 360k tweets.

And that is when the hilarious, quote-filled fandom madness really took off, thanks to the brilliance of Jabberjays.net turning it into a bit of a game:

At a couple points, the widget jumped. Word on the streets of Twitter was that we only needed 261.5k tweets, then 260k. Baffled by the odd numbers but still wanting our Mockingjay preview, things started to get real cray cray:

Throughout this, we get a couple of pre-teaser teasers in the form of new stills. But it just wasn’t enough to satiated the NEEEEEED! Seriously. We make those zombies on The Walking Dead look tame. The frustration kicked in:

Even though we certainly felt that frustration, we were also starting to feel a little bad. Because this “unlocking” campaign despite its problems and the later-realized factoid that it was rigged to release at 7pm no matter how many tweets, we realized we were having a lot of fun. Not that Lionsgate necessarily planned it would turn into a quote-ridden meme fest, but other fans and fansites turned it into a really witty game and we really enjoyed getting involved.

Not to pat this fandom on the collective back too much, but WOW, WE ARE CLEVER AND HILARIOUS AND WONDERFUL! And #UnlockMockingjay kinda ended up bringing out the best in us.

Of course, we also got this spectacular sneak peek out of it:

But that deserves its own post, don’t you think?

It Was A Pleasure Being Ridiculous With You,
The Girl With The Pearl

1 Minute, 45 Seconds

We all really got our hopes up that there was FINALLY a trailer yesterday, but instead we got a countdown to a trailer. Better than nothing, right? The trailer is still coming and while we’ll admit that our enthusiastic nature has waned during the waiting game, we know we’ll be psyched once we actually see it.

We got one good still from three seconds of footage, at least!

We got one good still from three seconds of footage, at least!

However, the news about the trailer that came out that day was pretty bummerific too.

First, the news that the trailer was only going to be 1 minute 45 seconds long.

Yes, NATO guidelines state trailers can’t be longer than 2 minutes after October 1 and this trailer will play in theaters after that time. So we looked up a ton of other movies coming out in November– because all of them already have trailers at this point, some for months. While many of them have a trailer that’s less than two minutes, almost all of them also have a trailer that is MORE than two minutes. Because most movies introduce at least two trailers, one of which is “international” and doesn’t have to strictly adhere to NATO guidelines as long as it makes theaters in the rest of the world happy (which is apparently easier.)

Which brings us to point two: An international distributor let it spill yesterday that this would be the FINAL trailer, then backtracked a bit and said it was the only “full” trailer. What does that mean? Ohhh.. THIS IS THE LONGEST TRAILER WE ARE GOING TO GET. And probably the only one, because non-full trailers will likely = that 1 minute teaser we already got and 30 second TV spots.

tumblr_mnrj6vEpEo1spg0bjo1_500

DO YOU THINK I LIKE POSTING FRUSTRATION GIFS, EVEN IF THEY’RE DISNEY?!

I DON’T!

*briefly meditates* Okay… okay… I think I can talk about it some more.

It’s really hard not to get bummed. We love Lionsgate for bringing The Hunger Games to the screen. But when you have a campaign THIS BIG and it gets delayed and whittled down to as little as possible, it isn’t fun anymore for the fans. Just like Merida up there, it gets us frustrated because we’re being sold short.

Yes, we’re going to see that movie no matter what the advertising, essentially. WE’LL GIVE YOU OUR MONEY. In return, can you give us more promotional footage than say, Dumb and Dumber To? We think we deserve that much for all the amazing records, attention, and profit we’ve given your company over the past couple years. Just sayin’.

“Shut Up And Take My Money” Is a Meme, Not A Suggestion,

The Girl With The Pearl

Fandom– Recognize

credit to - turntherightcorner.com

credit to – turntherightcorner.com

San Diego Comic Con 2014 is in full swing, and the Internet is a buzz with all things Benedict Cumberbatch, Marvel, Hobbit-y, Game of Thrones-y and oh yeah– Lionsgate-y. I’m one of the sad few who is not attending the convention, and frankly will probably never attend, because crowds of that magnitude give me the heebie-jeebies, and trust me when I say this– you don’t want to be around me when I have the heebie-jeebies. Anywho, Comic-Con is a place of fandom-wide fun and excitement, and just all out nerd-gasmic heaven.

Y’all like cupcakes, right? I betcha do! Why not, they’re delicious, and fluffy, and if they’re made right they are moist (not in the naughty way), and light, and put a smile on your face with their fondant, and they’re butter cream goodness. Lionsgate apparently likes cupcakes too, or baked goods if we’re speaking in broad terms. I know this because this weekend at San Diego Comic-Con, part of the fun and festivities are baked goods, including cupcakes. That’s right folks, they have a sleek-looking, Capitol-esque bakery set up on display for the burgeoning public to ooh and ah over. This is awesome for all intents and purposes, ’cause everyone and their glutton tolerant aunt likes some free baked goods every now and again. The only fly in the ointment of this sweet, little gesture is the slightly glaring fact that who ever, or whatever marketing firm chose the designs for some of these goods, well– stole them.

That’s right folks, I just used the S word, and it’s not the shit kind. Nope, I call foul on who ever, or whatever person, or group of people who decided stealing other people’s ideas is an acceptable business practice!

Crystal Watanabe has been a staple in this fandom for years, she’s involved more than a random fan as well– and on top of that she’s got more than a life outside of her endeavors involving The Hunger Games. Crystal used to pretty much run Mockingjay.net, now she’s the founder, and head at Jabberjays.net. Crystal is a master at bento, as well as artisan baking. Which brings me to the previously used S word. Crystal’s designs for two Effie Trinket themed cupcakes are being used without her permission right now at one of the biggest entertainment themed conventions in the world, and all of this is going down without what’s probably most important– credit where credit is due.

I’m just going to say it, but this is not cool! I know that the big guys on top of the money-making machines that supposedly dictate our lives, wholly believe that taking a “little persons” ideas and shilling them as their own, is acceptable. But damn it all to hell– it’s not! I know they’re just cupcakes, but even cupcake designs are things that deserve to be credited to the originator, the designer– who in this case is Crystal Watanabe.

So Hunger Games fandom, if you think it’s cool to steal other people’s ideas– by all means eat up. But if you don’t– say something, that’s what the Internet is for– other than porn of course. This credit issue could be easily remedied with a simple piece of card stock going up on display in that bakery set up. Simple, concise and easy, because this is potential revenue lost to an artist.

Effie Trinket cupcakes designed by Crystal Watanabe of Fictionalfood.net.

Them There Eyes

Making Brand Partnership Fan-Friendly (And How To Screw It Up)

Yesterday at Comic Con, I was following the tweets coming out of the Community panel.  Community is a smart, irreverent tv comedy set at a community college (with very questionable academic credentials). The clever writing and pop culture in-jokes meant it attracted only a niche audience. It’s never had high ratings, but has a very engaged, social-media savvy viewership.  With low ratings, every season the show has been threatened with cancellation. And this year, it actually was cancelled by NBC, only to be later (and kind of miraculously) picked up for another season by Yahoo Screen.

The guy in the blue shirt, that's Subway

The guy in the blue shirt, that’s Subway

To help keep the show running for five seasons despite the low ratings, the show engaged in some very overt product placement with Subway. Subway featured heavily in an episode in Season Three where the story had A MAN AGREEING TO LEGALLY CHANGE HIS NAME TO SUBWAY to “collectively show the humanity of business owners” and win over the public.  It was a hilarious episode, that made fun of corporate sponsorship and big companies hurting the little guy while itself being hugely overt product placement. The humor was still very much in line with what Community was known for, so it was a great fit. In season five, Subway again featured in the story (as the villain) as they buy the college in an attempt to turn it into a “Sandwich University.”

Now, fans could have been unhappy about Community “selling out” but they actually embraced this move and actively supported the business. Subway has done a lot of placements with television shows, and they’ve been really smart about it. With Community, Subway entered into the agreement understanding the show, who the fans were, and were happy to play along and be in on the joke.  And because Community was struggling with lower ratings, the fans appreciated the advertising support from the company to keep the show on the air.

In "questionable taste" but it didn't keep fans from enjoying the film or promotion of the film

In “questionable taste” but it didn’t keep fans from enjoying the film or promotion of the film

As Hunger Games fans, we’re familiar with Subway’s partnership last year during Catching Fire. Tying in a restaurant chain with the Hunger Games is a tough fit, but awkward as it was, I gave it a pass. Yes, it was silly to see commercials with Katniss & Peeta on the flaming chariot with Subway talking about fiery sriracha sandwiches, but they did at least try to tie in some charitable efforts to help with hunger. That helped. It was still odd, but I understand the modern movie marketing need to have some of these type of deals. If you wanted to go to Subway, see the Katniss standee and ask for a Peeta cup, you could.

Now we move on to the first major “partnership” for Mockingjay Part 1 with Samsung. A week ago, it was announced that Samsung would be launching an app on their most expensive phones and tablets with exclusive Mockingjay content. Which is lame if you don’t have the most expensive Samsung phones and tablets, but that part, again, didn’t get me too heated because once the app is in the hands of millions of people, everything will end up on the internet about a minute after they are released. Have your silly exclusive on a couple stills for that one minute, Samsung. You’re creating a block in distribution, but fans can subvert that easily enough.

What fans really do care about are the big, meaty, content releases, like trailer releases. So the offensive aspect of this partnership was how it affected the long awaited trailer release. We all pretty much assumed the trailer would release at Comic Con, though we were hoping it would be a repeat of last year. With a fabulous Hall H panel and the debuting of the trailer on a huge screen for maximum impact. Seems Hall H was not to be this year, so instead Lionsgate chose to sell Samsung  the trailer to display on their tablets at either their very Capitol-stylized Hard Rock Hotel near SDCC or over the weekend at their “store within a store” Samsung Galaxy Experience areas at select Best Buys. So for about 3 days, Samsung is holding on to this trailer and keeping it from most fans.

Yes, Samsung decided that with this co-branding they would force people to go and touch/use their products to see the trailer.  Samsung could still have gotten advertising exposure for an online trailer debut (and maybe they still will) with a Samsung Galaxy ad before the trailer, or a logo skin around the media player for the release on Lionsgate’s featured online distribution method. They could have done that, and not pissed off the vast majority of fans. Yet, they decided to disrupt the online trailer release and create a whole Capitol-esque privileged class of those with the means to buy into their system and see it early versus those in the Districts who either don’t have one of those fancy Best Buys near them in America or the rest of the world. Or they could be like me and just really not want to experience the trailer release on a tablet with some Samsung/Best Buy employee breathing over their shoulder. That is not the “Samsung Experience” I want.

The huge box office for the Hunger Games films proves that the movies don’t need these sponsorship deals to be financially viable. This fact also explains the fan anger towards Samsung, while Community fans embraced Subway. Subway’s support of Community helped fans keep the show they loved on air and alternatively Samsung has CREATED A BARRIER to the thing we love. And I don’t care how cute you think Peeta’s bakery looked in those pictures at SDCC. I’m sure you would rather have seen the trailer today.

Unfortunately for us, Lionsgate has now discovered this new way of making even more money out of the Hunger Games franchise, so I fear a repeat of this scenario again. Maybe they’ll go with a different brand next time and have some other hoops you have to jump through for the trailer, but I’m sadly doubting it will be the fan-friendly-online-for-everyone-at-once release next year. The money’s too tempting, and they’re betting fans will forgive yet again.

Other people may be more forgiving than me. The trailer will be online Monday, and maybe its awesomeness will help us forget about the weekend before. For me, I know I won’t be buying anything with Samsung on it for a long time.

Let’s hope the other Mockingjay partnerships can actually enhance the fan experience.

JJ

Katniss Everdeen and Girls Who Obviously Do Things #LikeAGirl

Dear ladies,

In case you didn’t already know it, we’re gross. So much so that the whole advertising world is busy telling us how gross we are in an effort to help us conceal our unholy level of disgusting, because we should totally be ashamed!

These companies sell us (and in part help create) our insecurities. But don’t worry! Then they empower us! How, you ask? By making us feel insecure about having said insecurities, of course!

Thankfully, The Hunger Games isn’t like that. They may sell clothes, makeup, and nail polish that represent the selfish, ignorant elitists of the tale that should in no way be glorified. They may try to sell us elongated sandwiches full of irony to promote a film about the struggles of the starving and underprivileged. They may soften the collective fan experience by only letting people who possess certain technologies or live near certain stores get exclusive early access. But they would never exploit Katniss’ gender as a means to pander to a false empowerment campa— OH WAIT.

*blink blink* WHAT?

First off, as many fans have discussed several times over on every Hunger Games related form on the Internet– Katniss Everdeen does things LIKE A GUY. One of the most interesting thing about her is that she transcends gender stereotypes by taking on traditionally masculine roles. If anything, Peeta is the one who does things #LikeAGirl.

Don’t get us wrong– we still think Katniss has a hefty dose of femininity and is a great role model. But she can be a great role model for ANYONE, not just girls. If Katniss and Peeta’s genders were reversed, the main character would still be a great role model. To say that her accomplishments matter BECAUSE she is a woman and that she should inspire girls any more than boys is just ludicrous.

Does she get super secret strength just from having her monthly period? Is that what makes her such a great hunter, strategist, and leader? DID WE MISS THAT PART OF THE NOVELS?!

Also, this totally fails to empower us. It has the opposite effect:

  • Katniss Everdeen is made of pure awesome. She fights for justice, leads a nation, and creates a new way of life for the entire populace of a struggling society.. and hey, she’s a woman!
  • Well, I’m a woman and I do none of those things. Therefore, I SUCK. And don’t dare try to tell me I could sway the nation and lead a bloody human rights revolution right now, because then you’re just lying.

Then Always jumps in to really drive that point home:

Yikes.

We really, really hope this isn’t a long-term, ongoing partnership with this brand. It’s straight up patronizing: “Oh look, she’s a strong, heroic leader AND a woman! Let’s all stop and treat that like an anomaly!”

A major facet in Katniss’ likability factor is that she hates misleading campaigns that paint her as a false hero for the people. In a strange way, that’s what makes her a real hero.

It’s painful to equate that Katniss’ success and power to the fact that she, just like all the other women out there, survives that time of the month. In fact, it gives us cramps. Katniss never seems to get cramps. Dammit, we can’t ever measure up to this chick!

All in all, we think our friend Joan said it best when it comes to the premise of this whole campaign:

And There Goes The One Topic We Never Thought We’d Come Across Here,
The Girl With The Pearl

Product This

Awhile back, like a couple of years ago– I wrote about the prospect of The Hunger Games utilizing the tried and truth money-making method of product placement. However, now that a few major companies have made brief, and lasting partnerships with the franchise (Cover Girl, Subway) I’m struck with the thought again of “what if?” In the case of the most recent news of Lionsgate having sold the trailer debut of the first Mockingjay film to Samsung, I’m struck even harder with “what if?” But now it’s pulsing, and loud, and um… annoying.

What if Samsung are the makers of all those futuristic projection televisions we’ve seen in the last two Hunger Games films. Or worse, what if in Mockingjay: Part Two the Holo that Boggs carries around in the field is made by Samsung as well? What if for some ridiculous reason Lionsgate decides that in the last installments of the series to throw integrity aside, and forget that the companies of our world no longer exist, and have no place in the world of Panem. But alas they start

I totes want an Audi now

I totes want an Audi now

throwing in familiar, contemporary logos and symbols left and right, like a Spielberg or Robert Zemeckis film. Granted those directors were more tasteful than gratuitous with their usage of product placement, dare I say it– they perfected it, but things could change. They could do close ups on Snow’s white, blue veined hand reaching out and clicking a button on his projection television, and the Samsung logo is clear and prominent, like Audi in iRobot, or Omega in Casino Royale, or Ducati in Tron: Legacy– or the worst offender of them all, almost every frame in Talledega Nights: The Ballad of Ricky Bobby.

Speculation you will be the death of us!? Damn… I want a Coke.

Them There Eyes

Selling the Mockingjay Trailer Release

News came out today that Mockingjay Part 1 would indeed have a presence at San Diego Comic Con. Yay! That’s awesome and great. And expected, since Lionsgate has been saying all along they would be at Comic Con since January. But now we know some of the stars will be there, which is great news for fans who long ago bought tickets thinking that Mockingjay would have a presence at the Con.

But then came the news of the Samsung partnership with Mockingjay Part 1, and how this would affect the LONG AWAITED Mockingjay trailer release.

In a first-of-its-kind experience, fans will have the opportunity to preview the highly-anticipated The Hunger Games: Mockingjay – Part 1 trailer on the Galaxy Tab S at an exclusive premiere in San Diego during Comic-Con on Friday, July 25. For those outside San Diego, beginning Saturday, July 26, fans can visit participating Samsung Experience Shops within Best Buy locations nationwide throughout the weekend to preview the trailer.

 

So basically, the trailer will debut at SDCC ONLY on July 25. Then over the weekend you can watch the trailer IF YOU GO TO A BEST BUY STORE. If you’re an international fan, you’re out of luck until next week, when the trailer presumably goes online.

COIN PLUTARCH COMMENT

But don’t fear, fans without SDCC tickets or a Best Buy nearby, I’m sure there will be plenty of low quality versions of the trailer recorded on people’s MOBILE DEVICES that will be uploaded on the internet. It’ll be everywhere. Even if you want to avoid it, there inevitably will be screenshots all over social media that weekend.

To say I’m disappointed in this rollout plan would be a gross understatement. The thing I love about trailer releases is to share the experience online with fans around the world. Last year’s online release of the Catching Fire along with SDCC was such a fun event for fans everywhere. This staggered release RUINS the opportunity to make the release a big worldwide experience. To think that fans are going to ignore the LQ versions that will pop up to wait for Lionsgate to post on YouTube is preposterous. We had evidence of that a few weeks ago when the first teaser leaked. It will not work.

The people that really want to see your movie trailer ASAP are your hardcore fans. So a trailer release should be focused around THE FANS and how you can make that experience special. Instead, the rights to the trailer release were sold to Samsung. We certainly don’t question Lionsgate’s right to money off this movie. That’s why they’re in business and we’re very glad they’ve made these movies! But they really should keep in mind who their customers are. The customers who will see the movie several times, buy the merch, and give the movie buzz care THE MOST about trailer releases! Please stop destroying the experiences that they value and have waited for desperately for a few extra bucks.

And so what should be happy news (A TRAILER IS COMING. FINALLY. YES.) is tinged with sadness.

 JJ

Capitol Concerns Gone Wild

ARE THEY, THOUGH?

ARE THEY, THOUGH?

We love Lionsgate, but sometimes these guys just set themselves up!

Behold, Capitol Concerns– an open forum on TheCapitol.PN for the questions and concerns of Hunger Games fans as the release of Mockingjay approaches. As if they didn’t know! As if they haven’t seeeeeen! Of course, the response was exactly what you’d expect.

In all fairness, a few fans tried to express their legitimate concerns about the movie:

Or made snarky commentary on the teaser:

But mainly, as @antovolko pointed out, this happened:

BrJ4dyPIAAAHppg

There was even one fan who avoided the “T” word in hopes that skirting around the topic may get a different result:

Maybe it’s just us, but we’re thinking that The Capitol knows what the concerns of the people are. The people are pretty singular-minded. The #FreePeeta trend was a lovely trend and will surely be a concern for some, but most of us have read the books and that worry for hijacked!Peeta will be quickly overridden by knowing what happens in the end.

Much like Plutarch says in the end of Mockingjay, people are fickle and soon forgot the past– including teasers released a few days ago that don’t contain actual film footage. Not that we don’t appreciate the first haunting peek at Peeta gone Capitol, but whetting our appetites has just made us more hungry than ever. And then they opened the floodgates!

We applaud the brave citizens who have made their concerns known, but maybe we should try should try a more subtlety? We need a secret code for trailer or something, right? We’re gonna go with SOCK MONKEY.

Maybe if we stop talking about it, it’ll reverse-psychology the fuck outta the marketing team and they’ll be like “They don’t care anyone! Release it, release it nooooow!”

Meanwhile, We’re All Like “WHERE THE HELL IS THE SOCK MONKEY?!”
The Girl With The Pearl

P.S. If you’ve got trailer thoughts (or any thoughts on The Hunger Games) and want to help me stay sane in the days leading up to my wedding, check out how you can contribute a guest post!

Teasing the Mockingjay Teaser

The internet rumblings about a Mockingjay Part 1 teaser trailer accompanying Transformers 4 this weekend keep getting louder by the minute.  There’s still no word from Lionsgate about a teaser trailer at all, so we just rely on the words of movie theater workers throughout the world who say they have received the Untitled Trilogy Teaser A.

Listen here Fibre lady, don't you even THINK about leaking something with your crazy Google Glass-type gear.

Listen here Fibre lady, don’t you even THINK about leaking something with your crazy Google Glass-type gear.

With this Teaser A being distributed to so many thousands of theaters around the world, the risk increases that it in gets into that hands of someone who does not respect the time and effort the filmmakers and studio went to making this for us, and leaks it early online.  With Mockingjay Part 1 being so eagerly anticipated, I’m very nervous about this happening. I desperately hope Lionsgate pulls the trigger on the teaser sooner rather than later, so we can see things the way they were intended and share in the experience together and freak the fuck out at what we see. With beautiful audio and video. And whatever accompanying materials they’ve prepared as well.

You know, posters with ACTUAL characters in the book on them. And beautiful MOVIE STILLS. And a meaty article in Entertainment Weekly or whatever publication Lionsgate wants. (We seriously don’t care who you publish with Lionsgate, just do it already).

Maybe I’m just on edge after seeing the US World Cup team blow their lead in the last seconds of the game last night versus Portugal. But damn, I don’t want this to leak in the final seconds after so many months of agonizing wait.  One request though, if you do happens to see something early, be kind, and keep your mouth shut (fingers still) about it. I’m usually pretty ambivalent about spoilers, but when something hasn’t been officially released yet, I get really cranky when people start blabbing about it. Even if all you say is how much YOU LOVED IT AND IT WAS AMAZING. No, don’t do it. Keep it to yourself. Or your private messages.

It seems the time is FINALLY near. Breathe it all in children.

JJ