Lionsgate

Reserve the Right to Be Impatient

Last night at CinemaCon, Francis Lawrence gave a couple quick interviews to Collider and MTV about Mockingjay Part 2. There’s some nice tidbits about the upcoming Epilogue filming, the current cut of the film’s length, and his plans to attend the Hunger Games Exhibition opening and Comic Con.

That’s some good stuff to get fans excited for this summer. When asked about when we would see the first footage from Part 2 he said he didn’t know (because honestly he doesn’t control the timing of these releases).  He also said that fans should “practice patience” because it hasn’t been that long since Part 1 came out.

We totally understand Francis being annoyed about fans harassing him on Twitter about a trailer because as he we said, while he has input into the creation of the trailer, he does not control the release of them. Or other facets of the movie’s marketing plan. So stop bugging him (and Nina) about those things, please.

But the thing about being patient for teases of the movie… sorry, but NO. NO WE DO NOT ACCEPT. WE ARE PROUDLY IMPATIENT.

i am super chillAnd we don’t think anyone involved in the movies should want us to become more patient. Listen, die-hard fans WANT news and teases of the thing they love. It’s normal. IT’S A PART OF OUR DNA AS HUGE FANS. It’s what differentiates huge fans from casual fans who just watch the movies but don’t really pay attention to trailers or other things along the way. The day we become patient is the day Lionsgate should get seriously concerned. Because casual fans show up whenever and once. We show up first and often. We talk repeatedly about what we love and drag our friends and family along. We get hyped and make it contagious.

It’s the end of April and within the context of movie marketing, we are not unreasonable to expect some things now. Stills, a new poster, a teaser trailer. Yes, these are all reasonable things to expect. The Hunger Games movies are huge – they deserve blockbuster-level hype and attention. If blockbusters such as Star Wars (opening Dec 2015) and Batman v Superman  (Opening March 2016) can release stills and teasers already, yes, we’re going to expect the same for Mockingjay Part 2 now. We see you at this level. YOU CAN DELIVER TO THIS LEVEL.

As fans, we do our part by getting excited when STUFF IS RELEASED. The day we sit patiently for it is the day we stop caring for it to come at all. Don’t play that game of chicken with us. We certainly don’t want to play.

We just want to enjoy all we can of the time that’s left.

JJ

The Fire Will Burn… Out?

Plutarch: May I speak freely?

Coin: You don’t appear to do anything else.

Plutarch: I’m only talking about salesmanship. The thing with revolutions, they’re a tender flame. They need to be nurtured with a little kindling. And warmth. A bit of oxygen. One sure way to put it out is to smother it.

We all know this exchange from Mockingjay Part 1 and it feels fitting for the state of the Hunger Games fandom. It’s depressing right now, with the desperate back and forth speculation about when a trailer will be released. Yes, 7 months out from release (and 11 months from the end of filming) it’s high time for a teaser trailer to debut. But perhaps even worse than no trailer news is THERE’S NO OTHER NEWS ABOUT PART 2.

Today's "Secret Message" word of the day. Hope it doesn't strain you too much to figure out.

Today’s “Secret Message” word of the day. Hope it doesn’t strain you too much to figure out.

The Hunger Games social media accounts seem to spend most of their energy promoting Willow Shields on Dancing With the Stars, and while we love Willow, can we all agree that this does not count as Mockingjay Part 2 promotion? Sure dress her up in a red fire dress to dance to Atlas. That’s a fun call back to THE PREVIOUS FILMS that makes us smile, but it isn’t really getting us hyped for the upcoming one.

Starting this Wednesday, a graphic has been released daily with a “secret message” for us to uncover, the first three being “THE FIRE WILL” and the fandom seems pretty assured it’s the tagline on the Mockingjay Part 2 logo poster, THE FIRE WILL BURN FOREVER.

But, will it though? Will it “burn” even through this last installment, or will our beloved franchise go out with a whimper? Last year, when we were stuck in the “no news” black hole, we speculated that it was because The Hunger Games franchise had reached “Cash Cow” status for Lionsgate and so they were going even more lean than usual on promotion. We don’t know what they spent on marketing Mockingjay Part 1, but we can all agree that from a fan perspective, it was definitely leaner.  Sure, Part 1 suffered from some “two parter” backlash and an overall weak year at the movies in 2014, but the opening weekend being down more than 20%? That means you didn’t create the same urgency from fans too.

One would think that kind of drop would indeed motivate a stronger push this year, THE FINAL YEAR. GO OUT WITH AN INFERNO! We know now that the trailers for Mockingjay Part 1 were delayed because a lot of the District 8 footage was shot at the tail end of filming in May/June. What’s the reason for the dearth of news this year? We hope it ends soon. Maybe this “secret message” will lead us to some Part 2 goodies and there will be joy again in the fandom. We are completely ready to keep the fire burning, but it’s hard to maintain excitement when we keep waiting… and then there’s nothing to feed it.

In need of some kindling, warmth, and oxygen, STAT.

JJ

Live From San Diego, It’s Comic-Con International!

Wait… Did Lionsgate actually listen to the fans orrrr….? This could be a massive coincidence, but maybe somebody– Lionsgates of all somebodies– heard our plea!

comic-con-logoSan Diego Comic-Con International, aka THE MAC DADDY OF ALL CONS, is working with Lionsgate to develop a streaming service. HALL H PANELS FOR EVERYONE! Of course, it can’t just be that simple. The streaming service for Comic-con related movies, shows, and original content will play year-round. So instead of paying a one-time fee to watch the panels on a livestream from the comfort of our couches, you have to pay monthly and hope the rest of the content is actually worth your time.

Here’s what Lionsgate’s Jim Packer has to say about the service:

“The fan base for the kind of films and television series showcased at Comic-Con has grown exponentially, and a subscription video-on-demand service is the ideal platform to capture the magic excitement of the Comic-Con experience year-round as well as the perfect vehicle for Comic-Con fans to discover new content.”

AND WE ACTUALLY AGREE.

But will this mean Lionsgate will actively focus on getting its important content featured at Comic-Con this year and in years to come?!

One of the major faux pas of the Mockingjay Part 1 campaign was not breaking away from filming for a bit to attend SDCC. Yeah, they stole the idea for some Hunger Games pastries and distributed them last year, but that didn’t do much of anything to hype people up for the film. Yes, the film’s are popular, but any good studio worth its weight knows you can’t take that for granted. Getting a Mockingjay Part 2 panel together this year will (hopefully) be easier.

Assuming the MJ2 panel makes it this year (and we feel confident it will), it works. But it’s still pretty lousy timing. The Hunger Games is LG’s major property and they’re only going to catch the tail end of it in this deal. No, we don’t count Divergent as a MAJOR property. A large one, but clearly it’s not quite as big. There will be “undisclosed other studios” involved, so hopefully some of them will have blockbuster movies and television programs to sweeten the deal.

But sadly… RIP Free versions excluding footage that will eventually make their way onto YouTube. You’ve been good to us over the years!

Think There Will Be A Free Trial?
The Girl With The Pearl

Creating a Fun-Filled Panem, in Dubai?

There were lots of funny pranks pulled throughout the fandom last week in celebration of April Fools, however there was one legit piece of news that was real, but it ALMOST sounded like a joke.  The Hunger Games Theme Park Attraction – It’s happening. In Dubai.

dubaiWhen the news came out on March 31, we knew it wasn’t a joke, because Lionsgate executives have said on multiple occasions that they were exploring opportunities to add the Hunger Games as a theme park attraction. It will be a part of a larger Hollywood theme park, Motiongate Dubai. According to the press release, it will “feature state-of-the-art theme park attractions and a retail facility inspired by … The Hunger Games franchise.” Not much in the way of details beyond that were released, other than it would be located in Dubai and another Lionsgate movie property, Step Up, will also be a part of the attractions when it opens in October 2016.

We’ve been very wary of this theme park idea all along and nothing about the announcement has changed our perspective on it. The Hunger Games costume exhibitions and the upcoming touring Exhibition starting this summer in New York have focused on showing how the books have been turned into movies. They’re basically extensions of the behind the scenes goodies of a Blu-ray, and we like that. The word “theme park attraction” invites broader world-building that could be problematic if not handled with care. So what are they going to do? Will this be some amped up version of the Samsung-sponsored Comic Con event last year, complete with Capitol Gallery and a Capitolized Peeta’s Bakery? District 12 themed rides? An arena?????

Ok, we need to stop thinking of the possibilities cause this is just getting dark and we’re probably just thinking of the worst possible scenarios. After all, remember this passage from The Hunger Games when Katniss is about to enter the arena?

Arenas

They wouldn’t do that, right? No. No, they couldn’t. THEY WOULD NOT DO THAT. True, these books/movies are just stories, so if they created an arena attraction no one would have truly died there. But it would definitely be creepy and way too “Capitol” for us to fathom.

Even if they don’t make the “attraction” an arena, placed in the context of the super-wealth of Dubai, there’s a lot of ways for this to be way too Capitol for our tastes. But then again, us three American women of Victor’s Village are clearly not the intended visitors for this attraction. I spent a week in Dubai in 2011, and while it was a fascinating experience, I’m certainly not taking that long of a journey again simply to go to a theme park when there are plenty of other places still to visit in the big, beautiful world. The Hunger Games attractions will draw in people who live closer to the geographic area, people who were planning to visit Dubai anyway for the larger theme park experience, or people visiting to gawk at the fabulous buildings and ski slope inside a mall.

We just hope they keep the story’s themes top of mind when putting this all together, otherwise it’s going to be really awkward and gross.

We really don’t want this to get awkward and gross.

JJ

Hunger Games Expansion Woes!

Lionsgate has made it pretty clear that they want to ride The Hunger Games franchise into the sun. And we get it! They have the right to… buuuuut that doesn’t always necessarily mean they should.

Possible harbinger of post-2015 THG DOOM?

Possible harbinger of post-2015 THG DOOM?

The only majorly WTF moment outside the usual memorabilia and games you’d expect in a franchise has been the expensive, “luxury” Capitol Couture clothing line and an upcoming stage show. But there have been threats of other outrageous things like a theme park and more recently, additional movies added in to the franchise.

Here’s what Lionsgate CEO Jon Feltheimer has to say:

The Hunger Games franchise wraps in November. What’s the future for Lionsgate in the YA space?

We’re always looking for ways to extend all of our intellectual property. We’ve seen that’s what happened with Harry Potter and The Lord of the Rings. So we’re always looking for worlds within the IP that we haven’t explored yet.

So you’re saying something else in the Hunger Games world isn’t out of the question?

Not saying specifically for The Hunger Games, but we have other franchises, too. If you look at Divergent, for example, after the third book, [author Veronica Roth] actually put out a novella called Four. There may be other material there. One never knows when we dig into the treasure troves of these brilliant writers what we might find.

Like the short, but with a bigger budget!

Like the short, but with a bigger budget!

We’ve said previously that we could probably deal with a Haymitch Quarter Quell movie if it was really, really well-made. But really, that’s it. And the idea of Lionsgate working beyond that is kind of horrifying.

So we have some questions for the studio as they consider all this:

1) What does Suzanne Collins have to say about all this?

THIS IS IMPORTANT. Consider Harry Potter, because Feltheimer brought it up. Yes, Fantastic Beasts and Where To Find Them is happening. But it’s being written and produced by JK Rowling, who clearly supports the project very much and will ensure it’s true to Harry’s world. Suzanne Collins gives interviews about one every forever or so, but we’re really interested on her thoughts about Lionsgate expanding upon the intellectual property she sold to them. Would she be involved? Would she openly support this? Suzanne certainly doesn’t seem the type who would smile and nod if she didn’t like the direction in which Lionsgate is taking the franchise.

2) Where’s your source material?

Fantastic Beasts and Where to Find Them started with a companion book JK Rowling wrote, followed by a script she’s writing. The Hobbit trilogy is loosely based off JRR Tolkien’s actual Lord of the Rings prequel– just expanded to the point where a lot of fans are kinda offended. We’ve started to use the term “hobbiting” to describe unnecessary additions to popular book or movie series that clearly exist for the sake of cashing in. We say that we could handle Haymitch’s quell because there’s an outline in the books. But very little else could really be considered part of the fandom’s source material like the other two franchises.

3) Can you handle fan reaction?

If you expand a franchise and it’s not up to fan expectations, you’re in for a world of backlash. We’re not stupid and we have A LOT to say. Many people already calling out the cash ploy that is splitting both Mockingjay and Allegiant (Mockingjay, we can handle. Allegiant was going to be bad as ONE movie. Why draw out that torture?!) We hate to tell you, but if any spinoffs aren’t damn near perfect, you will face fan criticism until the end of time. The media won’t be nice to you, either. Hell, they aren’t even nice when you follow the source material!

4) Is there no other YA worth adapting in your eyes?

Okay, so massive popular YA franchises are few and far between, but let’s give up on the cash cow model for a moment. Other studios have been pretty successful in creating decent adaptations of modern YA that connects well with audiences. And there are amazing stories to be told in the modern day. Or what about some of the amazing fantasy coming out in YA? But instead you just cast Emma Roberts and Dave Franco in Nerve, which is based off a little known book, seems to be The Hunger Games + Internet, and is marketed specifically to THG fans (which we hate, btw). If you think you’re going to get the same reaction every time if you just keep playing that YA dystopian hand, YOU’RE WRONG. Switch up your game plan before you really get hurt. We say that with love!

We know your audience because we are your audience.

Trust us!
The Girl With The Pearl

The Mockingjay Part 1 DVD Dish

After a never ending string of rumors, Lionsgate has finally confirmed the Digital HD and DVD release details for The Hunger Games: Mockingjay Part 1 in the US.

Of course, they did it with a bit of trolling, because no promotion for this movie has come without any trolling.

THAT DAMN HANGING TREE REMIX! Is the beat-thumping dance music actually relevant to the story or its sales? Nope, it’s just Trollsgate at work!

“Fine, you know what? We’ll confirm the dates! But we’re going to put your through PAIN as we do so! MUAHAHAHAHA!”

Still, the dates are here!

DIGITAL HD: February 17

We’ll admit, we’re still not up on the Digital HD trend. We use streaming services like On Demand and Netflix, but actually buying up our own collection of Digital HD movies to watch on various screens and devices? Naaaahhhh! It’s cheaper, but you usually just don’t get the same special feature goodness that we absolutely require.

These days it’s really tempting, though, because everything comes out on Digital HD about 2 weeks earlier. Two and a half weeks in this case! Ouch!

DVD AND BLU-RAY: MARCH 6

91q1g9j7hmL._SX385_When it was originally rumored that the DVD would be out on March 3, we figured it would actually by the 6th. Why? DVD release parties!

LG did release parties throughout the country for both The Hunger Games and Catching Fire, albeit not too many for either. They cover a few of the major city areas. People in the Northeast and middle America know not to get their hopes up. But still, we get to see all the fun coverage after the fact.

We have yet to hear about the important details: THE EDITIONS!

Each will come with its own special-ness. Target tends to rock the special features selection– and we’re hoping they do again so our collection kinda matches– while Best Buy will do its steelbook thing and Wal-Mart will pull off something (hopefully not an awkward triple feature with Part 1 only, because that would be horrendous).

Want in? You can pre-order now!

This is only the beginning of the DVD news, folks! It can only get better from here!

Special Features Breakdowns Next, PLZKTHX!
The Girl With The Pearl

Mockingjay Has Been Split into Two Movies. Get Over It or GTFO.

This post will be about the fact that Mockingjay was split into two movies, but there will be no mention of where the split happens or spoilers about the film.

If you’ve read any negative reviews of Mockingjay Part 1, you can be sure that a major gripe with the reviewer is that Mockingjay is continuing the trend of making the final book of a series into multiple movies. These people want the trend to DIE because they don’t want Hollywood to make more money on blockbuster movies at the expense of the sanctity of cinema. It’s a cash grab that offends them on behalf of the moviegoers that actually have to pay to see movies. Meanwhile the publication they write for probably has articles every other week about how Hollywood isn’t growing box office receipts enough. Negativity begets web traffic which begets more ad dollars which keeps that person in a job.

Katniss CoinWhen Lionsgate made the decision to split Mockingjay into two movies, I think the decision was purely financial. They weren’t thinking it would make the fans happy, they were thinking that the audience who had miraculously made The Hunger Games into a monster hit would be willing to stick around, so it would be fiscally irresponsible NOT TO make an additional film. If you’re a studio executive, you don’t leave money like that on the table if you want to keep your job for long.

I don’t own any Lionsgate stock, so I don’t have any stake in their financial success. However, I would be pissed if they decided to keep the budget low and make two cheap films to squeeze even more dollars out of the franchise. But they didn’t. They bankrolled talented people to make these movies and gave it a large enough budget to look great. If they give me two movies I enjoy, I will happily pay to see each one.

D8-Hospital1-620x413And you know what, I’ve seen Mockingjay Part 1 twice now, and I love it. I’m glad I get two films to go more into detail of a book that means so much to me. If they had made just one movie, it would have been rushed, and long, and left too much out.  Yes, at the end, I really wanted the movie to keep going, but that’s the point. It’s not going to end in a neat little bow. I was prepared for that, so I’m a satisfied movie-goer.

So let’s break it down, who is going to be unhappy about Mockingjay being two movies?

  • People who don’t really like the book.
  • People blinded by the “YA” heritage of this series to see the universal relevance of the story.
  • People who haven’t read the book but just show up for THE HUNGER GAMES killin’ action movie or because Jennifer Lawrence is hot, without any self-awareness or care of how “Capitol” that sentiment is.

At the end of the day, if Mockingjay had been one movie, I don’t think it would have won over those people anyway. The book is a huge departure from the first two in the series. It’s darker and more introspective and not for everyone. But I’m ready to see Mockingjay Part 1 yet again, and will enjoy the ride up to the finale next year.

Happy Mockingjay PART 1 weekend,

JJ

 

#UnlockMockingjay Madness

So remember when we posted on Tuesday about the Mockingjay Mosaic campaign and how we felt better about something like that than social media campaigns that make fans work toward media the studio was ultimately going to give fans anyway?

Things got WAY uncomfortable about 18 hours later when Lionsgate released a social media campaign exactly matching that criteria. Whoops! WE HAD NO IDEA, LG! WE’RE NOT MIND READERS! WE SWEAR!

First came the bait! Retweet #UnlockMockingjay enough and you’ll get this shiny new preview!

proxy

And oh man, did we want that shiny new preview. WANT!

Through the act of being wicked smaht (as we like to say in New England), someone somewhere– we honestly don’t know who because it was already common knowledge by the time we tuned in– realized that the algorithm involved would require 50k tweets to unlock the video. The hashtag challenge launched at 12pm EST. By the time I finished my lunch around 1pm EST, the buzz was firmly built, the fan tweets were rolling out, and the tweet-o-meter thingamabob was already at 60%.

Smooooooth sailing, right? WRONG!

4pm rolls around and it feels like victory (or as much victory as you can get out of a Wednesday afternoon.) WORK DAY DONE! COMFY SWEATPANTS ON! MOCKINGJAY-O-METER… BACK DOWN TO 44% PERCENT?

Apparently, at some point in there, Lionsgate remembered that Hunger Games fans are ravenous beasts who considered new Mockingjay previews their very lifeblood. 50k tweets probably took about 2 hours to complete and obviously, they were hoping NOT to release things that early. The re-calibration experts in the fandom looked into it and realized the new magic number was 360k tweets.

And that is when the hilarious, quote-filled fandom madness really took off, thanks to the brilliance of Jabberjays.net turning it into a bit of a game:

At a couple points, the widget jumped. Word on the streets of Twitter was that we only needed 261.5k tweets, then 260k. Baffled by the odd numbers but still wanting our Mockingjay preview, things started to get real cray cray:

Throughout this, we get a couple of pre-teaser teasers in the form of new stills. But it just wasn’t enough to satiated the NEEEEEED! Seriously. We make those zombies on The Walking Dead look tame. The frustration kicked in:

Even though we certainly felt that frustration, we were also starting to feel a little bad. Because this “unlocking” campaign despite its problems and the later-realized factoid that it was rigged to release at 7pm no matter how many tweets, we realized we were having a lot of fun. Not that Lionsgate necessarily planned it would turn into a quote-ridden meme fest, but other fans and fansites turned it into a really witty game and we really enjoyed getting involved.

Not to pat this fandom on the collective back too much, but WOW, WE ARE CLEVER AND HILARIOUS AND WONDERFUL! And #UnlockMockingjay kinda ended up bringing out the best in us.

Of course, we also got this spectacular sneak peek out of it:

But that deserves its own post, don’t you think?

It Was A Pleasure Being Ridiculous With You,
The Girl With The Pearl

1 Minute, 45 Seconds

We all really got our hopes up that there was FINALLY a trailer yesterday, but instead we got a countdown to a trailer. Better than nothing, right? The trailer is still coming and while we’ll admit that our enthusiastic nature has waned during the waiting game, we know we’ll be psyched once we actually see it.

We got one good still from three seconds of footage, at least!

We got one good still from three seconds of footage, at least!

However, the news about the trailer that came out that day was pretty bummerific too.

First, the news that the trailer was only going to be 1 minute 45 seconds long.

Yes, NATO guidelines state trailers can’t be longer than 2 minutes after October 1 and this trailer will play in theaters after that time. So we looked up a ton of other movies coming out in November– because all of them already have trailers at this point, some for months. While many of them have a trailer that’s less than two minutes, almost all of them also have a trailer that is MORE than two minutes. Because most movies introduce at least two trailers, one of which is “international” and doesn’t have to strictly adhere to NATO guidelines as long as it makes theaters in the rest of the world happy (which is apparently easier.)

Which brings us to point two: An international distributor let it spill yesterday that this would be the FINAL trailer, then backtracked a bit and said it was the only “full” trailer. What does that mean? Ohhh.. THIS IS THE LONGEST TRAILER WE ARE GOING TO GET. And probably the only one, because non-full trailers will likely = that 1 minute teaser we already got and 30 second TV spots.

tumblr_mnrj6vEpEo1spg0bjo1_500

DO YOU THINK I LIKE POSTING FRUSTRATION GIFS, EVEN IF THEY’RE DISNEY?!

I DON’T!

*briefly meditates* Okay… okay… I think I can talk about it some more.

It’s really hard not to get bummed. We love Lionsgate for bringing The Hunger Games to the screen. But when you have a campaign THIS BIG and it gets delayed and whittled down to as little as possible, it isn’t fun anymore for the fans. Just like Merida up there, it gets us frustrated because we’re being sold short.

Yes, we’re going to see that movie no matter what the advertising, essentially. WE’LL GIVE YOU OUR MONEY. In return, can you give us more promotional footage than say, Dumb and Dumber To? We think we deserve that much for all the amazing records, attention, and profit we’ve given your company over the past couple years. Just sayin’.

“Shut Up And Take My Money” Is a Meme, Not A Suggestion,

The Girl With The Pearl

Fandom– Recognize

credit to - turntherightcorner.com

credit to – turntherightcorner.com

San Diego Comic Con 2014 is in full swing, and the Internet is a buzz with all things Benedict Cumberbatch, Marvel, Hobbit-y, Game of Thrones-y and oh yeah– Lionsgate-y. I’m one of the sad few who is not attending the convention, and frankly will probably never attend, because crowds of that magnitude give me the heebie-jeebies, and trust me when I say this– you don’t want to be around me when I have the heebie-jeebies. Anywho, Comic-Con is a place of fandom-wide fun and excitement, and just all out nerd-gasmic heaven.

Y’all like cupcakes, right? I betcha do! Why not, they’re delicious, and fluffy, and if they’re made right they are moist (not in the naughty way), and light, and put a smile on your face with their fondant, and they’re butter cream goodness. Lionsgate apparently likes cupcakes too, or baked goods if we’re speaking in broad terms. I know this because this weekend at San Diego Comic-Con, part of the fun and festivities are baked goods, including cupcakes. That’s right folks, they have a sleek-looking, Capitol-esque bakery set up on display for the burgeoning public to ooh and ah over. This is awesome for all intents and purposes, ’cause everyone and their glutton tolerant aunt likes some free baked goods every now and again. The only fly in the ointment of this sweet, little gesture is the slightly glaring fact that who ever, or whatever marketing firm chose the designs for some of these goods, well– stole them.

That’s right folks, I just used the S word, and it’s not the shit kind. Nope, I call foul on who ever, or whatever person, or group of people who decided stealing other people’s ideas is an acceptable business practice!

Crystal Watanabe has been a staple in this fandom for years, she’s involved more than a random fan as well– and on top of that she’s got more than a life outside of her endeavors involving The Hunger Games. Crystal used to pretty much run Mockingjay.net, now she’s the founder, and head at Jabberjays.net. Crystal is a master at bento, as well as artisan baking. Which brings me to the previously used S word. Crystal’s designs for two Effie Trinket themed cupcakes are being used without her permission right now at one of the biggest entertainment themed conventions in the world, and all of this is going down without what’s probably most important— credit where credit is due.

I’m just going to say it, but this is not cool! I know that the big guys on top of the money-making machines that supposedly dictate our lives, wholly believe that taking a “little persons” ideas and shilling them as their own, is acceptable. But damn it all to hell– it’s not! I know they’re just cupcakes, but even cupcake designs are things that deserve to be credited to the originator, the designer– who in this case is Crystal Watanabe.

So Hunger Games fandom, if you think it’s cool to steal other people’s ideas– by all means eat up. But if you don’t– say something, that’s what the Internet is for– other than porn of course. This credit issue could be easily remedied with a simple piece of card stock going up on display in that bakery set up. Simple, concise and easy, because this is potential revenue lost to an artist.

Effie Trinket cupcakes designed by Crystal Watanabe of Fictionalfood.net.

Them There Eyes