There’s good news, and there’s bad news to report. Let’s start with the good news shall we? Okay. WE’VE FINALLY GOT MOCKINGJAY PART 1 CHARACTER POSTERS! And yes, that sentence deserves to be written in all capital letters, thank you very much. We sure do like our characters posters in this franchise, also this genre, I can remember all the way back to the revealing of The Hunger Games character posters, and the collective sighs of relief that sounded across the Internets. I think that sigh was echoed today, and perhaps some of those sounds felt a little bitter-sweet for some. I know that when I personally thought on the idea of a character poster being revealed of Plutarch Heavensbee this time around, I felt some trepidation. I think you all know why. And then there’s the reveal of Finnick in his drab District 13 garb, and then remembering what will happen to Finnick in Part Two. But then there’s the simple excitement of seeing Julianne Moore in all her Coin glory, and not just in a clip from the teaser trailer.
The highlight however may be the unveiling of Elizabeth Banks’ poster of Effie Trinket. If you’re unaware at this point, book canon has gone the wayside, and Effie has for all intents and purposes, taken the place of Fulvia Cardew. At least that’s the educated guess more than half the fandom has made about her presence in District 13. Oh also, I believe Suzanne Collins mentioned something about it. Book canon as we all know is more often than not something that goes out the proverbial window when it comes to book to film adaptations. In this instance knowing that the author of the series condoned the “tweak”, I think makes the poster reveal a little vindicating. Also, leave it to Effie Trinket to pull off a stylish ensemble by refashioning a District 13 issued button down as a mini dress, might I add as well that her re purposed head scarf is very on trend right now. And I’m even on board with this trend! Seriously, it’s perfect for bad hair days, which I’m guessing happen a lot in District 13.
I said there was bad news however. And the bad news is two things. One being that the poster reveal today only happened because they were leaked on line before their slated released date of tomorrow. To some fandom members this is good news, because hey– we got the posters early, and that’s all we should really care about! Right? No. Bottom line those images were stolen, and you all should know by now how I feel about stealing. So, while it’s great to see the posters finally, I wish it hadn’t been in such a discombobulated, and frankly– clunky manner. What can I say? I like my social media campaigns to run smoothly? Yep, that’s what I’m going with. The other bit of bad news though is this– ’cause of course I didn’t forget that it’s two things. No Katniss poster.
Seriously, cough up the rock– we want our Mockingjay already!
Them There Eyes
Around mid-to-late July every year, we silently weep to ourselves because we’ve never been to Comic-Con and as such, we’ve never received an awesome limited edition Hunger Games Comic-Con poster like this year’s “Our Leader The Mockingjay”.
But it turns out that there is some good to come out of all that exclusivity: A little bit of charity that will go a long way.
Lionsgate, as it has since the first film, is auctioning off five of those exclusive posters signed by Natalie Dormer, Evan Ross, Elden Henson, Mahershala Ali, and Wes Chatham benefiting the Elizabeth Glaser Pediatric AIDS Foundation.
First thing we noticed? As awesome as the artwork is, it apparently makes the poster REALLY difficult to sign! The design is so busy that everyone’s signature is crammed into the margins.
Still, this whole thing is awesome. When things aren’t exclusive just for the sake of exclusivity, it feels good to know that fans can get their hands on it to support a cause, to get what you want be more than a rabid fan collecting things. Yes, bid starts at $100 and that gives fans with money a distinct advantage, but it least other Hunger Games related charitable projects in the past have used Prizeo in the past, which is raffle based.
Yeah, we’re selfish by nature and want ALL THE THINGS. But not getting them all is helping aid the lives a young people with a frightening disease, in this case, so can we really complain? Sometimes, keeping things rare and valuable is actually a good thing!
Now Somebody Get Us Money To Bid!
The Girl With The Pearl
Today, Lionsgate made an announcement that actually surprised us (and not in a way that we immediately hated either, which is even more surprising!)
Yup, the Mockingjay Part 1 soundtrack is going to be put in the hands of a 17-year-old. A successful 17-year old who makes catchy original music (albeit a bit overplayed), but a teenager nonetheless. One that every other young adult with a moderate knowledge of music is looking at, whining “Dammit! I totally could’ve picked the songs for the soundtrack too!”
Here’s what F-Law had to say:
“I sat down with Lorde on the set of ‘Mockingjay’ this spring and I was immediately struck by how she so innately understood what we, as both fans and filmmakers, were trying to accomplish with the film. Her immense talent and keen understanding of Mockingjay’s characters and themes not only have enabled her to create a song of her own that completely captures the film’s essence, but her insight and passion for our project make her the perfect creative force to assemble the other songs on our soundtrack. I can’t wait to share what she’s done with the fans — it is truly remarkable.”
We continue to think positive because IN FRANCIS WE TRUST, but we have some questions.
Mainly, what happened to Alexandra Patsavas?! She’s the music supervisor who put together the stellar soundtrack for Catching Fire, a decent amount of other films (yes, including the Twilight saga, but the soundtracks were good!), and a lot of your formidable years if you’re in your twenties (via The OC and Grey’s Anatomy). We realize she’s involved in a lot of projects, but this one is BIG and exciting and it would have been nice to have her curating.
Secondly, how eclectic is Lorde willing to go in her “curating” choices? Her music isn’t easily categorized in one genre (alt pop? electropop?), but that doesn’t mean she won’t lean toward a certain style. There’s two ways she could go–
1) All T-Bone Burnett on us, with a very distinct sound and style based on a theme, like the first soundtrack.
2) A more rounded approach that captures multiple themes and moments, more like the second soundtrack.
Personally, we’re better fans on the second approach, but we know lots of people prefer the first. The first soundtrack outsold the second, so what do we know?
But that leads to this: Who’s doing the soundtrack for Mockingjay Part 2 and how will the two mesh? Maybe you’ll disagree, but we think that while The Hunger Games’ and Catching Fire’s soundtracks are their own entity, the two Mockingjay soundtracks should complement each other. Yes, Lionsgate and the filmmakers will try to argue it’s two very different stories even though it’s from the same book (to justify the split, of course)– the emotional story and the war story or something similar– but it’s all Mockingjay and there’s a ton of similar emotions running through the WHOLE story. We think there should be a similarity and a wholeness between Part 1 and Part 2’s soundtrack.
Now, let’s get to her actual music involved…
Are we completely, totally blown out of the water by the idea of Lorde creating a single for the Mockingjay Part 1 soundtrack? Not really. We imagine it’s more of a smart business decision to get a big-selling, popular name repping the soundtrack. Yes, Lorde WAS on the CF soundtrack, but she wasn’t the face of it. Coldplay was, despite the fact that their music typically appeals to a crowd much older than The Hunger Games’ demographic, and Christina Aguilera was, despite her music under-performing in recent years and her song being one of the blandest in the arrangement, to boot. On the other hand, THG went with tween favorite Taylor Swift and scored big in sales, despite many fans not loving her involvement.
So we don’t know if Lorde is the perfect choice, but all things considered, she’s probably the best artist rep so far. Let’s hope she’s good at picking out other songs with a variety of emotional meanings, too.
Betting On The Return Of T.Swift Since They’re Besties,
The Girl With The Pearl
The District 13 rebels are at it again! Yep, getting their rebellious, little mole hands on TheCapitol.PN once again, and getting the fandom all apoplectic…again. Perhaps “apoplectic” is the wrong word? Maybe concerned, or attentive, maybe excited could work in a pinch? Whatever word works best for you individually, hold fast to it and run!
This is not a new phenomena though, i.e, we’re no strangers to the fictional D13ers and co. (co being Beetee), tapping away at their advanced computer arrays, and throwing cogs into The Capitol’s watch-works. What, was it less than three weeks ago that this message went up on the site for all to see?
I think the collective reaction to that particular hack was, um… well, “yay”? What is it about the D13 rebels that gets us happy? Is it the simple, and inevitable glimpse of a propo featuring Katniss in all her Mockingjay glory? And yes, since we finally got the first official teaser trailer, we do have viewable footage of her in her Cinna designed Mockingjay uniform, but it’s kind of not the same as seeing her, say… delivering her impassioned rooftop speech directed at President Snow.
The rebels are at it again though! Making us double click, and get messages like this.
So, what’s going to be different this time guys? We’re waiting!
Them There Eyes
The first traditional trailer for THE HUNGER GAMES: MOCKINGJAY PART 1 is finally here!
That means two things:
- Congratulations Glenn, the winner of our Third Anniversary Guess The Trailer contest! He won a Catching Fire fan camp poster signed by Josh Hutcherson, Sam Claflin, Jena Malone, and Jeffrey Wright!
- OMG IT’S TRAILER REACTION TIME!
So watch the trailer again and prepare for pure, exuberant fangirl reaction!
Remember, our reaction posts get kinda long, so most of this baby is under the cut! Also.. SPOILERS. DUH. (All screencaps courtesy of Jabberjays.net!)
IN WHICH THE TRAILER DARKENS OUR SOULS
The Girl With The Pearl: Let’s start with the usual– describe the trailer in one word!
There Them Eyes: Teasing
JJ: You took mine… I’ll say appropriate?
TGWTP: I’ll go with haunting. Which is not my usual direction with these, because trailers usually make me giddy.
JJ: Ok haunting is better But for me, it did its job. It set the stage for what the movie’s about.
TGWTP: Which is scary, messed up shizz
TTE: There’s nothing happy about Mockingjay… ok, wait… yes there are happy points, but it’s not full of as many light moments as the previous stories.
TGWTP: And yes, PSH was a big part of the haunting feel, though not the only reason for it
JJ: But no it didn’t make me dance around the room. It was much more dark. But yes, the subject matter here is a whole different level
TTE: Even the trailer music is somber.
PLUTARCH, COIN, AND A SHOWDOWN WITH FICTIONAL CRITICS
TGWTP: Where you surprised that they opened it with Plutarch and Coin?
JJ: Before I was spoiled?
TGWTP: Yes LOL
JJ: Yes, I was surprised with it. But I think it was a good choice. So much of the movie is Plutarch and Coin’s planning.
TTE: Pleasantly surprised. Oh, wait.. I was the only one who was surprised?! This is what happens when you work all day, and don’t spend a lot of that time searching Twitter!
JJ: Twitter is life, ok?
TTE: Twitter is… yeah, I’ll leave my Twitter opinions at the virtual door.
TGWTP: Maybe it’s just me, but I got the feeling Coin will be more openly eeeeevil in the films. She had one line and I was like “YOU DECEITFUL WENCH!”
JJ: Hmm. Yes, maybe they don’t want there to be any doubt that she’s a baddie to avoid confusion for those non-book readers
TGWTP: True. Anyone who sees her as ambivalent or possibly decent will be raging about the end.
TTE: I think having Coin and Plutarch being the first characters we see in the trailer is a very strategic move. It’s playing both on the mythology of the series, which will make fans happy. But to newbies, seeing Julianne Moore and Philip Seymour Hoffman is a draw, sort of like “Whoa, it’s those people! They’re in this… take my money!!”
JJ: TAKE THIS MOVIE SERIOUSLY!
TTE: Stop calling it the next WHATEVER! If you want to call it the next Star Wars… sure, fine– but stop with the teen drama comparisons.
TGWTP: You’re not too cool for fantasy, jackass!
TGWTP: I love yelling at this fictional critic person!
TTE: Fictional critic person looks like a troll and we love to poke him.
THIS REBELLION IS BROUGHT TO YOU BY THE X-FILES
TGWTP: Anywayyyyy… Next, we get district drama! Starting with— How long do you think it would take a person to pull off that crop circle?
TTE: One night.
JJ: It was not people. It was aliens. Plot twist!
TGWTP: OMG DISTRICT 13 IS FULL OF ALIENS MASQUERADING AS PEOPLE!
JJ: Explains a lot, right?
TGWTP: And how did they get it so accurate?!
TTE: How you make a crop circle accurately: You take geometry in high school, ace it, and then use those skills. I learned this from The X-Files.
JJ: Or aliens.
TGWTP: That was probably the only part of the trailer that allowed me to be happy. Death, depression, distrust, CROP CIRCLE!
JJ: Yes, that was a bit weird now that you mention it, but a cool effect.
TTE: I know I think I texted JJ, like “Well, that crop circle thing is pretty cool.”
Today, we’re going to be positive and grateful. For what, you ask?
Though we’re still confused about why the Katniss ad for Always exists, today we will show our thanks that some other character-specific ad campaigns DON’T exist, even though they’re surprisingly more relevant to the story than tampons.
At least we’ve not yet seen…
Peeta’s Pastries - Not the fresh yum yum shop pastries at Comic-Con (even though they totally stole the Effie cupcakes design). We’re talkin’ prepackaged, dry cakes with a frosting filler served en masse! All covered in icing Mockingjays, arrows, arena obstacles, and more! Just like out of Mellark bakery (except with more sugar and artificial preservatives!)
Haymitch’s Liquor - Though we would most definitely name a little homebrew project after Haymitch, could you imagine an actual liquor brand releasing commercials with Katniss’ mentor drunkenly attesting to its level of awesome? Or creating unique labeling with Hunger Games fans in mind using Haymitch? Spit take worthy, possibly hilarious, yet sadly 100% inappropriate. But most fans are old enough to drink anyway, so why not?!
Gale’s Hunting Bows - What product does The Hunger Games show off more than anything? WEAPONS. So why not sell some badass hunting gear?! Promoted by a male character, of course, so that men don’t have to feel shame and outrage because a woman like Katniss can handle a weapon just as well as them!
Johanna’s Body Lotion - If you’re often naked or scantily clad in low cut outfits, you NEED a moisturizer that leaves your skin looking beautiful! Johanna knows the secret to soft, supple skin, even on a recently shaved head!
Finnick’s Manscaping Products - Hair gel, chest wax, self tanner, and more! Finicky probably uses it all. Now he can share his methods with the modern male population so they can ALL be studly! Or maybe just throw him into an Axe body spray campaign, because anyone who looks that good MUST smell good, despite the sweat from continuous workouts!
Aren’t you glad these things DON’T exist? Don’t you feel better?
This doesn’t make every product partnership that’s been associated with the film good (most aren’t), but sometimes we gotta be happy that there’s only one product tie-in tweet we’d categorize as utterly ridiculous.
Of course, we also want to show that specific character tie-ins are tough to pull off for this franchise. The only one we could see so far is Samsung possibly using Beetee to tie in with their technologies, but that hasn’t happened yet. Advertising can be fun, but we just gotta make sure everyone knows THERE’S A LINE!
If You Want To Sell Brands, Maybe Start With A Story That Isn’t About Poverty?
The Girl With The Pearl
San Diego Comic Con 2014 is in full swing, and the Internet is a buzz with all things Benedict Cumberbatch, Marvel, Hobbit-y, Game of Thrones-y and oh yeah– Lionsgate-y. I’m one of the sad few who is not attending the convention, and frankly will probably never attend, because crowds of that magnitude give me the heebie-jeebies, and trust me when I say this– you don’t want to be around me when I have the heebie-jeebies. Anywho, Comic-Con is a place of fandom-wide fun and excitement, and just all out nerd-gasmic heaven.
Y’all like cupcakes, right? I betcha do! Why not, they’re delicious, and fluffy, and if they’re made right they are moist (not in the naughty way), and light, and put a smile on your face with their fondant, and they’re butter cream goodness. Lionsgate apparently likes cupcakes too, or baked goods if we’re speaking in broad terms. I know this because this weekend at San Diego Comic-Con, part of the fun and festivities are baked goods, including cupcakes. That’s right folks, they have a sleek-looking, Capitol-esque bakery set up on display for the burgeoning public to ooh and ah over. This is awesome for all intents and purposes, ’cause everyone and their glutton tolerant aunt likes some free baked goods every now and again. The only fly in the ointment of this sweet, little gesture is the slightly glaring fact that who ever, or whatever marketing firm chose the designs for some of these goods, well– stole them.
That’s right folks, I just used the S word, and it’s not the shit kind. Nope, I call foul on who ever, or whatever person, or group of people who decided stealing other people’s ideas is an acceptable business practice!
Crystal Watanabe has been a staple in this fandom for years, she’s involved more than a random fan as well– and on top of that she’s got more than a life outside of her endeavors involving The Hunger Games. Crystal used to pretty much run Mockingjay.net, now she’s the founder, and head at Jabberjays.net. Crystal is a master at bento, as well as artisan baking. Which brings me to the previously used S word. Crystal’s designs for two Effie Trinket themed cupcakes are being used without her permission right now at one of the biggest entertainment themed conventions in the world, and all of this is going down without what’s probably most important– credit where credit is due.
I’m just going to say it, but this is not cool! I know that the big guys on top of the money-making machines that supposedly dictate our lives, wholly believe that taking a “little persons” ideas and shilling them as their own, is acceptable. But damn it all to hell– it’s not! I know they’re just cupcakes, but even cupcake designs are things that deserve to be credited to the originator, the designer– who in this case is Crystal Watanabe.
So Hunger Games fandom, if you think it’s cool to steal other people’s ideas– by all means eat up. But if you don’t– say something, that’s what the Internet is for– other than porn of course. This credit issue could be easily remedied with a simple piece of card stock going up on display in that bakery set up. Simple, concise and easy, because this is potential revenue lost to an artist.
Effie Trinket cupcakes designed by Crystal Watanabe of Fictionalfood.net.
Them There Eyes