Category Archives: Media
Welcome to your newest addiction!
If there’s one thing The Hunger Games franchise has done well so far, it’s creating games to go along with the series that don’t promote the violent aspects of the series, therefore ripping the whole message of the series to shreds (they’re too busy doing that with their other advertising, but anywaaaaay…)
For the first film, we were given mission-based The Hunger Games Adventures.
For The Hunger Games: Catching Fire, Lionsgate teamed up with Reliance Games to create Panem Run, a mobile endless runner game that takes you through the districts!
In Panem Run, you control Katniss (you can also play as a male character, though the identity isn’t specified) as she moves through Panem, dodging, sliding, and leaping to avoid obstacles. Along the way, she collects sparks and resources to boost points. The more sparks you gather, the more hope you can spread to the districts! But if you fall behind or hit an obstacle, you’ll be greeted by a swarm of angry trackerjackers.
If you’ve never played an endless runner game before, they are strangely addictive! You’ll start off on wobbly legs if you’re not already an endless runner game expert, but don’t give up! My first few times playing, Katniss met her gruesome end pretty quickly. The controls are simple: Just swipe left, right, up or down to get your avatar to go that way. But in the hype of the moment, I swipe up to go down, down when I meant to go left, and directly into the nearest obstacle. Not to mention that we’re seeing a semi-official rendering of many districts for the first time, so there’s an urge to gaze at graphics and then, well… SPLAT! Eventually, even I managed to get a hold of it, so I know you can too!
Soon, it becomes a mission to see how long you can keep Katniss going. When you’ve got a hang of things, you can plug into your District or invite friends, then compete against others! It’s not all challenges, though– you can also share resources with each other.
In between gameplay, you can break things up with some high speed archery practice. Just flick your arrows in the right direction with a slide of your finger for some sweet bonus points!
While we wish we had l33t gaming skillz, we’re pretty much n00bs. But Panem Run is something everyone can manage and enjoy, either for an individual challenge or a neck-to-neck race to the top of the leaderboard against friends.
We’ll be back soon, lovelies! In the meantime, check out Uli’s fabulous analysis of the Catching Fire marketing!
The triad of Josh, Jen and Liam blazing their way through red carpets all around the world can only mean one thing. The day we’ve all been eagerly waiting for is finally upon us. Who would have thought that a year ago, huh? 500+ days of a countdown sure don’t pass by all too quickly, but Lionsgate did their best to keep us all on our toes and excited throughout. And with the movie now being shown to not only media representatives but the general public as well, I thought it time to do a little recap of how well the marketing machinery of Lionsgate worked this time around.
After months and months of watching The Hunger Games multiple times to pass time, something was finally happening. #TheSpark was sent flying to ignite all those Tributes in hibernation and get them excited for the second installment of the franchise. And ignite it did.
First, stills from the movie were being revealed that, again, had to be unlocked by fans through tweeting a certain hashtag. It felt almost like we were back in the days of “The Hunger Games” marketing campaign when all was about tweeting, revealing and unlocking. But for “Catching Fire” it stopped suddenly and instead of being a part, becoming a part of #TheSpark, we were asked to stand aside and watch. And wait. Wait until Lionsgate decided it was time to reveal something new. The whole “Tick Tock” concept was all about tweeting and joining to win, not tweeting and joining to unlock. And that, in general, reflected what a grand part of the Catching Fire marketing campaign was about.
My recollection of the whole campaign might not be detailed, but I sure remember the overall feeling I’ve gotten from it was us, the fans, were being degraded to viewers as opposed to the players we all had been throughout The Hunger Games campaign leading up to the movie. We “played” to unlock TheCapitol.pn site, played to unlock our DIPs, played to puzzle together the first official movie poster. Everyone had a part in it. And this time around, especially with all give aways or competitions being restricted to only the US and Canada, most of those players were forced to sit down and watch as the game went on without them. And I, personally, found that saddening. It’s more exciting being a part than watching (except, of course, when we’re talking about the Hunger Games. The actual ones).
Now, I am not saying that Lionsgate didn’t do a good job. It was solid, just enough to keep the level of excitement boiling. But Catching Fire’s marketing campaign was just missing that little extra that would have taken #TheSpark from its initial, big-enough-to-make-smores campfire to a full-blown wildfire like the one Katniss is escaping from in the first book. Something engaging and captivating the fans, allowing them to become a part of Panem rather than just citizens of the Capitol. Net-a-Porter anyone?
Katniss, Peeta, and Haymitch Clip
Facebook Live Event
Jennifer Lawrence and Francis Lawrence Tumblr Chat
Yesterday morning, Victor’s Village and a whole bunch of fansite friends got the chance to interview Sam Claflin and Jena Malone via phone!
If you’ve ever questioned these two in their roles, we can officially tell you not to worry about it. Sam Claflin is beyond charming. He talked about the love of his life so much that our hearts melted. Srsly quise, it was adorbs. And it was so very Finnick Odair! Jena Malone is small and cute, but there’s also a fierce passion in her that lets us know she’ll bring out the best (and by “best”, we may mean “worst”) parts of Johanna Mason.
They were unbelievably sweet, especially considering that they were probably woken up at the crack of dawn to get ready for the Philadelphia stop of the Victory Tour and 7 out of 10 sites asked them how they were because it’s habit and it’s the polite thing to do, okay?! The interview itself ran a little long, so each site only had a chance for one question. But in the post-interview downtime, Sam and Jena sang “Happy Birthday” to Samantha from Panem Propaganda, because her birthday was Saturday and hey, they could. Yeah, we’re kinda TOTALLY smitten.
So now that they gushing is done, on to the interview! Please note that a large portion of the interview is under the READ MORE link!
Sam, fans have followed the casting with a lot of attention to detail, and Annie Cresta was not cast until you guys had wrapped Catching Fire, so without an actress in that role, did you find it difficult to draw from Finnick’s relationship with her in the Catching Fire arena and if so how did you overcome that?
Sam: I definitely see where you are coming from. No, but I don’t feel like without a picture in my head, as an actor I necesarily needed that to draw from, if you know what I mean. Obviously from personal experience, I am married and there for my wife was my kind of experience that I could draw from. You know, the love of my life and all that. So I didn’t necessarily need an actress or an image of a person to emotionally inform me, if that makes sense. Definitely I am very excited to get started with Steph Dawson, who is playing Annie Cresta. Finnick spends so much time in the arena, away from her, focusing on mainly protecting Katniss. I don’t feel that it affected my performance necessarily during Catching Fire.
#2 HG Movie Site
When you become part of the cast for a franchise as big as the Hunger Games, with such a big fanbase is there a pressure to please a lot of people or do you find that it’s easier when there is already millions of people that love it?
Jena: Well it’s kind of a give and take. I think luckily Sam and I – Sam if I could just speak for you – we were both such fans of the series anyway, that coming in with such love and appreciation for the project, such passion for a project it only propels you forward knowing that there is 100,000 people out there that has the same love and passion. Of course it’s a little terrifying in the morning when you want to make sure that you are getting it right. But fortunately books are two dimensional beings and films are a three dimensional format. We were building things in a whole new way. So there is no way to get it like the book in every way, because books are two dimensional. We are building blood and love and sweat. We’re breathing life into these characters and so I think that they are always going to be better than the books ever imagined them.
#3 Hunger Games Fireside Chat
Over the course of filming, you’ve obviously gotten to spend a lot of time with other members of the cast. Who did you really enjoy hanging out with off set, and are there any close bonds you formed that you think will go beyond the films many years into the future?
Jena: The entire cast is so rad, it’s hard to pick one person. We’ve become such a tight-knit family. I kind of fangirled out over Philip Seymour Hoffman, just a little bit. I mean, he’s been one of my favorites, I don’t know.
Sam: Yeah, we all sort of ended up socializing off set as much as we did on set, and there was a lot of fun to be had. And that all kind of spans back to the fact that Francis was very open to ideas and it made it much more of a collaborative family experience, if that makes sense. There was a lot of misbehaving and mischief caused, but, you know, in a very fun way, and we were all able to kind of focus on the job at hand when we needed to. But yeah, I don’t think there was one person I disliked, and if I did, I’d be sure to tell you! (laughter) Actually, I’m not a big fan of Jena, Jena Malone.
Jena: …Jina Mahone or something? She’s a crazer.
Sam: But we all got along like a house on fire. You can’t help but really admire an experience like that really.
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Monkey mutts and jabberjays and blistering fog, oh my!
We’re heading into the area for the final Catching Fire trailer and #TickTock5! It’s definitely something to get excited about!
You can see all the #TickTock moments so far on The Hunger Games Explorer!
Yes, the final Catching Fire trailer is coming later tonight! But in the meantime, we’ve been offered some other visual sneak peeks to keep fans begging for more!
Both US Weekly and People released exclusive new stills on Friday, leaving fans with something to squee over all weekend. We found them via Mockingjay.net. It’s mainly close up character stills, but there are a few outliers that really make the visuals shine. Let’s discuss, shall we?
1. PEETA AND THE MORPHLING
AHHHHHHHH SO HAPPY! This moment makes us positive that the other moment featuring the female morphling will also be featured! Peeta allowing the morphling to paint his arm shows his compassion and his kindness toward those who have less than, or are perhaps more misunderstood than himself. If this is any indication, the morphlings will look really messed up (which is good, because it’s pretty accurate of severe addicts.) Peeta accepts her anyway. And she repays him in the most unbelievable way possible and OMGWE’RESOGLADIT’SINTHEMOVIE!
2. HAYMITCH THE DRUNK
One of our character development concerns with the first film is that Haymitch didn’t actually seem so drunk that he couldn’t function properly as a mentor. This time, we’re definitely getting a look at Haymitch’s semi-torturous everyday life. Plus, the looks Katniss and Peeta give each other across the table are not just about Haymitch. They’re running the gauntlet of emotions right there! And this is a freeze frame! Imagine when they’re movement and music and dialogue involved!
3. SHELLFISH AND SEAWEED BREAD
This is a two-pager shot that we’re too lazy to piece together, but it’s also a great behind-the-scenes look. Finnick, Peeta, and Katniss are all huddled around a hearty breakfast the morning after Mags’ death, with Katniss rockin’ a bruise on her cheek. But Francis Lawrence is right in there with his camera, catching a tense moment of planning between the group. If it’s true to the book, this is just before Johanna, Wiress, and Beetee. It’s the calm before the storm. And what a storm it’ll be!
There’s only so much more promo fans can see before some fans feel like they’ve seen too much, but stills are a safe, happy place. Let’s savor it!
Visual Stimuli, Y’all!
The Girl With The Pearl
Today wasn’t exactly a wealth of Catching Fire or Mockingjay news, so you’re just going to have to suffice with a little personal happy dancing over other things from some of us. Why? Because today was day two of TheCapitol.pn’s relaunch, and those silly little ID cards that aren’t technically available for physical ordering until next week, well– certain fansite staff members got theirs in the mail today anyway. What can I say other than it’s nice waking up to the UPS man dropping off a package for you, (no not that kind, you crazy kids, the other kind)– opening it up, and finally knowing why you were asked a couple of week ago for the information of what District you were sorted into when TheCapitol.pn was up and running the first time, and not living up to its massive stores of potential. It’s not some big, scary secret that a vast majority of the larger, and some of the smaller fan-sites out there are in contact with Lionsgate, is it? If it is,
um– how do you exactly think we were able to give out tickets to the LA premiere of The Hunger Games: Catching Fire, and how do you think we were part of the promotional puzzle piece scavenger hunt for The Hunger Games? Really, how?
Anyway, the IDs are kind of snazzy, no? I didn’t get one last time around, mind– mostly because I’m lazy, and maybe I didn’t like the look of them. Also, I didn’t like any photos of myself at that time, and I didn’t want another hard plastic card with a photo of myself that I didn’t like in my possession– much like my license or my passport. Trust me I’m kind of glad my passport expired, just so I can go through the process of getting a new one. Speaking of passports, isn’t it a bit odd that they’re called “ID Passes”? Think about it, the citizens of Panem can’t exactly travel freely, so why call their ID’s “passes”? They can’t go anywhere. Hm, maybe they’re called passes as a subtle dig at their immobility? Back to the actual ID cards though, they’re much better designed this time I think, I like the icy gray tones, the thumb print decal, and the way the photo looks slightly raised, but it’s not. It’s nice, it’s well designed, and I’m probably going to keep mine for a very long time. Maybe not in my wallet, but perhaps in a scrap book that I’ll look back at in 30 years and think, “those crazy fansite years were so crazy.”
Them There Eyes
Citizens of Panem, it is time to report to The Citizen Control Center for the Quarterly Census! It’s #TICKTOCK7, y’all!
That’s right, TheCapitol.PN is open once again! After being closed for maintenance for several months, The Capitol’s internet technology has certainly improved. My browser may not always like it, but it’s all flashy and high-tech!
Featured in all of the hubaloo is OMG A NEW CLIP FEATURING THE VICTORS TRAINING!
It’s short and silent, if you don’t count the grunting, but the improved visual effects have got us all riled up. Add in some sweet weapons skills (Finnick with his trident!) and the menacing look of all the victors, even Katniss, and you’ve got a recipe for an intimidating training session. It could have gotten very montage-y, but we are SO GLAD it didn’t!
The new page also features new District Identification Passes, Panem Dispatch news, connects to District social networks, real time district population and activity stats, and the ability to sponsor your favorite victor!
We’re pyshced to see the more sophisticated look of The Capitol, especially knowing that the film is reaching toward the same goal. The question is: Can it last?
We loved TheCapitol.PN the first time around, but after the initial launch it was never really updated, so you were tapped out after one or two visits. Lionsgate’s real challenge this time around is to keep The Citizen Control Center, as its newly been dubbed, a place that fans can explore over and over again with new, fresh content. Maybe some clips? Looks into the behind the scenes action, perhaps? Stills? Anything to keep the content from getting old after a few days! We know you can do it!
Somebody Sponsor Johanna! Girl is ranked EIGHTH! HOW?!
The Girl With The Pearl
Well, if you’re one of the combative few who were recently up in arms, and also notably giving the rest of us fodder for us to quirk our heads to the side and say “what?!”, perhaps today’s most recent Peeta pics quelled your special breed of crazy. What am I talking about, of course they didn’t, ’cause you’ll find fault with anything that doesn’t fit your specific ideals, as unattainable as they are in reality, and lalalalala! I kid, or do I?
Right, so today was the day that the fated and much-anticipated Catching Fire Preview issue of Entertainment Weekly finally reached newsstands. And. The. Crowd. Went. Wild! Didn’t it? I sure hope it did, I wouldn’t know, because I was kind of busy working, also oddly enough there are no newsstands in the neighborhood where I live, so… yeah I haven’t actually seen the issue in real life. I know, I know I’m a terrible, horrible, no good, very bad human, and I should be put to a thousand and one deaths involving something akin to Temple Doom style vivisection, right? Right! I have seen scans though. So, am I redeemed? God, I hope so, ’cause vivisection scares the pants off of me. Feel free to imagine me without pants right now, it’s okay ’cause I’m the one who brought it up in the first place.
Back to the Peeta Pics released today via The Hunger Games Peru’s Facebook page , because they’re way more interesting than my apparent pantless-ness. Ugh, got to love ‘em, or at least appreciate them. What can I say? I’m a Peeta fan, and I like looking at pictures of Josh Hutcherson embodying him. Know what I love even more though? I bet you can guess. Fine, it’s seeing another angled shot of Josh in that amazing, stupendous, totally stylin’ white
Juun.J tuxedo! I will forever bow down to Trish Summerville for stepping up the crazy, outlandish fashion in this franchise, it’s just simply what I personally envisioned in my head all those years ago when I first cracked my head open and let The Hunger Games trilogy inside, and well– it’s more than nice seeing her take the initiative and fill those wardrobe trailers with avant garde-ness. Hats off to her a million billion times. I don’t think I need to go in depth about what we’re seeing in the tuxedo clad shot of Josh and Stanley Tucci, do I? Caesar’s hair still reminds me of My Little Pony toys I had as a little girl, and his jacket is midnight blue and sparkles like the night sky. Peeta’s golden, molded, metal pocket square is edgy and fashionable, and his matching gold cuff bracelets make me think Metaphorical Prisoner of Circumstance, but that’s not going in depth at all, that’s just me running at the mouth in sheer exults involving slight sleep deprivation! Oh, and then there’s the shot of Peeta and Katniss at the entrance of the Training Center, but hot damn, all I’d end up saying about that is that Josh’s arms look good, and then feel sort of weird about it.
Oh dear god, is it November 21st yet?!
Them There Eyes
Yesterday we got a bevy of new promotional material for Catching Fire, Twiffidy did the honors of regaling us with her adoration for the four Entertainment Weekly covers (available at newsstands this Friday!) featuring some of our favorite Hunger Games characters, and some of our least– that all depends on your own personal taste. However, yesterday along with the amazing, stupendous, shiny, new EW cover reveals, we also got a behind the scenes featurette, which sadly isn’t even a word, but that’s not stopping people from continuing the usage of it. Any who my lovelies, the featurette was all about the amazingness known as IMAX.
Right, so if you were blissfully unaware of this already I hope it wasn’t jarring news to you, but portions of The Hunger Games: Catching Fire was filmed in IMAX format. I like IMAX, it’s bigger, clearer, louder, but– it’s more often than not more expensive to buy a ticket and sit your butt down in a cinema showroom’s plush seat. Meh, I think we can deal, unless we plan on going and seeing the film a handful of times! Oh wait, we probably will! Oops. I highly recommend that many of us start budgeting for this frivolous, but totally and yes entirely necessary expensive. More on the featurette though, because it is also entirely necessary to discuss is it’s contents, just like the contents of the stomach contents of a murder victim. Well, it wasn’t very in depth, or very reveal-y, which is all good to me, I actually don’t want too much delved into in promotional material myself. Although what was revealed was the thematic and cinematic usage of the IMAX format to better enhance the depiction of the arena scenes. Erm, that means that the only portions of the film that are in IMAX format are the arena scenes. Know what I say to this? Huzzah! Me likes this choice, it’s what I hoped Francis Lawrence and his team would choose to use the IMAX format for, and the idea of its specific usage at the point in which Katniss enters the arena harkens back to a classic film from the year 1939 called The Wizard of Oz. Way back when that film was released the use of color film was brand new, and if you know anything about that film, you know that the color portion of it started the moment Dorothy entered the magical, scary, and dangerous world of Oz.
Sounds familiar, doesn’t it? Totally.
Them There Eyes