Category Archives: Film

Social Sentiment and the Samsung Mockingjay Deal

As we start the WEEK OF THE MOCKINGJAY TRAILER RELEASE, many questions remain:

Is it a full trailer, or another one of the propaganda videos?

When can I watch it on my Samsung Galaxy Amazing Awesomeness Tablet/Phone?

When is it actually going to be released online?

Well, none of these questions have been officially answered yet, but there are a few good leads.

While Lionsgate in their press release called it a teaser trailer, it seems likely this will be a longer 2 min+ trailer. They may just call it a teaser since it is the first official trailer to come out. (The other two being viral videos, or rather Presidential Addresses)

You can download the ultra-special awesome Samsung app starting on the 28th, so if you were expecting to bypass the trip to the fantabulous wonderland that is a Samsung Experience Best Buy stores over the weekend to see the trailer, I’m afraid not.

While there is no news from Lionsgate, the Russian distributor has said the trailer will be available online at 12am ET Monday July 28 (9pm PT Sunday July 27).

So, as per usual, we’re not left with much of anything concrete yet, other than it’s the T-word. I guess that’s the thing we have wanted for so long, so we should be EXCITED. YEAH. TRAILER IS COMING IN LESS THAN A WEEK ONLINE. WE THINK. PROBABLY.

Good times at SDCC 2013

Good times at SDCC 2013

But given this weird distribution strategy of a weekend Best Buy store exclusive, it’s certainly put a damper on the whole thing. I’ve been wondering if it’s just me and the fans that I know who have been bummed out by it. Are we being too emotional about it? When going through comments and posts, I’ve seen A LOT of negativity, interspersed with Samsung owners who are happy (granted they are usually happy because they mistakenly think they will be able to see the trailer first via their device from anywhere).

Then you have the non-fans or casual viewers who pop their heads in to say that we’re being stupid, BECAUSE IT WILL BE ONLINE EVENTUALLY DUH, and to STOP COMPLAINING. I’ve been able to control myself and not respond to such people, but wow are those non-fan/casual-viewer comments infuriating.

We all have things that we love, interests that we follow closely. For some people it’s a sport/sports team or some other kind of hobby. For others, it’s books and movies. And we love THE HUNGER GAMES books and movies. Last year’s SDCC event was a great day in the fandom. We mistakenly believed that we would get a repeat of that day for Mockingjay Part 1. I’m not saying there won’t be good things to come out of SDCC for fans. I mean, there’s a TRAILER that those casual viewers keep reminding us we can see EVENTUALLY. And usually studios will release posters or other things as well, which I really hope Lionsgate does. But without a Hall H panel or concurrent trailer release, it seems that it will be much more muted than last year, and I think a lot of us are realizing that we better keep our expectations in check.

There’s always next year, right?

JJ

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Applicability, Schapplicability: More Mockingjay Musings

We’ve got BONUS guest posts for you this week! Check out another Mockingjay musing from Satsuma, who sees plenty of opportunity of historical parallels in the final two films!

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Here I am, trying to make more predictions about the MJ movies. My last post dealt with their possible approach to romance. This one focuses more on the politics. Specifically, whether the movies will continue to make references to historical political events that have parallels to what happens in Panem.

Sometimes we forget that people actually LIVED here

Sometimes we forget that people actually LIVED here

I say “continue to”, because both THG and CF seemed to make a directed effort to make viewers consider the parallels, in many subtle ways. Maybe it’s just me, but the “Capitol = Rome” set-up SC created seems to have actually taken a back seat, with more modern examples of tyranny and oppression being focused on more. We have the Capitol set design from THG, inspired by “brutalist” architecture used by the Nazi’s, as well as Tianamen Square; and the use of Henry River Mill village, a real life “company town” (though for a different industry than coal) for the Seam.

And while this isn’t expressly political, I was also quite struck by the Capitol equivalent of a sports book that was showcased in that movie, especially as we see gambling in all forms becoming more and more socially acceptable these days in the US, and states trying to get a cut of the action; not just the state lotteries, but, for example, how Governor Christie of New Jersey recently attempted to legalize sports gambling in his state). And while FYI I admit I never “got” the whole allure of gambling, certainly one can argue that it’s yet another way that the “powers that be” can distract citizens from more serious issues.

In CF, the D11 design actually tweaked aspects of canon, such as showing workers picking cotton instead of fruit as they did in the book, to drive the “D11 = Deep South”, not just geographically but culturally as well, to the extent of giving the Peacekeepers attack dogs that I bet Bull Connor would have loved to own. (Brief history lesson: Connor was a notorious segregationist “Commissioner of Public Safety” in Birmingham, AL, who cracked down harshly on civil rights protestors in the 1960s. I’ve even wondered if Connor’s deceptively benign job title, helped inspire the “Peacekeeper” moniker.)

And not only did CF harken back to the 1960′s, it also showed “rebellion” footage that seemed straight out of the Arab Spring. I’m sure that was no co-incidence.

Bull Connor

Bull Connor

Especially knowing that Danny Strong wrote the first scripts, I’m sure that MJ will continue to showcase these historical and political parallels. (Note that, as has been mentioned on this blog before, “Game Change” actually has a lot of similarities to MJ even though Sarah Palin is VERY different from Katniss in many ways, both feature a female character “campaigning” for a cause and frequently “going rogue” and disregarding the scripts their handlers want them to follow.)

Note that the MJ marketing again touched on the idea of “Panem field hands = African Americans”, considering the race of the woman chosen to represent the Grain district (even though she likely hailed from the Midwest, not as strongly associated with the African American civil rights struggle as the Deep South, though certainly the North had/has its own issues with racism as well.)

Unfortunately, it’s likely too late for the MJ movies to draw the obvious parallels between the MJ rebellion and what’s happening at the Ukraine-Russia border these days, right down to innocent civilians being caught in the cross-fire, with each side pointing the finger at the other as the culprit for a wartime atrocity. Much as in MJ, I wonder if we’ll ever find out the REAL story about who shot down that airliner. (On the other hand, there’s still almost two years worth of marketing to go…)

But we know that the Iraq war helped to inspire SC to write this story, as did her father’s experiences as a soldier in Vietnam. I can certainly see, for example, a shot of rebels dragging down a statue of Snow, much as Saddam Hussein’s statue bit the dust. Or perhaps we’ll see a shot of Snow being dragged out of a bunker somewhere. And while Julianne Moore’s description of D13 seems more consistent with “Jericho” and other post-apocalyptic societies than the historical Soviet Union, I wouldn’t be surprised if there is some reference to the idea of “Capitol = US, D13 = USSR”; perhaps a nod to classic Cold War era movies such as “Dr. Strangelove” (which itself based the not-so-good Doctor partly on Werner von Brown, who managed to jump from serving the Nazis in WWII to directing NASA in the 1960s; hmm, that sounds almost like what Plutarch did, actually).

Finally, the reason I titled this post “Applicability”, is that the current events in Crimea really did impress me with how applicable this series is to the Ukraine/Russia conflict, even though SC wrote the books years before this conflict flared up. In both, we have rebels who want to break away from one problematic regime, yet are backed by another regime that has many problematic aspects as well. This is one reason I think this series may remain relevant for a while, even after the last MJ movie.

Satsuma

Selling the Mockingjay Trailer Release

News came out today that Mockingjay Part 1 would indeed have a presence at San Diego Comic Con. Yay! That’s awesome and great. And expected, since Lionsgate has been saying all along they would be at Comic Con since January. But now we know some of the stars will be there, which is great news for fans who long ago bought tickets thinking that Mockingjay would have a presence at the Con.

But then came the news of the Samsung partnership with Mockingjay Part 1, and how this would affect the LONG AWAITED Mockingjay trailer release.

In a first-of-its-kind experience, fans will have the opportunity to preview the highly-anticipated The Hunger Games: Mockingjay – Part 1 trailer on the Galaxy Tab S at an exclusive premiere in San Diego during Comic-Con on Friday, July 25. For those outside San Diego, beginning Saturday, July 26, fans can visit participating Samsung Experience Shops within Best Buy locations nationwide throughout the weekend to preview the trailer.

 

So basically, the trailer will debut at SDCC ONLY on July 25. Then over the weekend you can watch the trailer IF YOU GO TO A BEST BUY STORE. If you’re an international fan, you’re out of luck until next week, when the trailer presumably goes online.

COIN PLUTARCH COMMENT

But don’t fear, fans without SDCC tickets or a Best Buy nearby, I’m sure there will be plenty of low quality versions of the trailer recorded on people’s MOBILE DEVICES that will be uploaded on the internet. It’ll be everywhere. Even if you want to avoid it, there inevitably will be screenshots all over social media that weekend.

To say I’m disappointed in this rollout plan would be a gross understatement. The thing I love about trailer releases is to share the experience online with fans around the world. Last year’s online release of the Catching Fire along with SDCC was such a fun event for fans everywhere. This staggered release RUINS the opportunity to make the release a big worldwide experience. To think that fans are going to ignore the LQ versions that will pop up to wait for Lionsgate to post on YouTube is preposterous. We had evidence of that a few weeks ago when the first teaser leaked. It will not work.

The people that really want to see your movie trailer ASAP are your hardcore fans. So a trailer release should be focused around THE FANS and how you can make that experience special. Instead, the rights to the trailer release were sold to Samsung. We certainly don’t question Lionsgate’s right to money off this movie. That’s why they’re in business and we’re very glad they’ve made these movies! But they really should keep in mind who their customers are. The customers who will see the movie several times, buy the merch, and give the movie buzz care THE MOST about trailer releases! Please stop destroying the experiences that they value and have waited for desperately for a few extra bucks.

And so what should be happy news (A TRAILER IS COMING. FINALLY. YES.) is tinged with sadness.

 JJ

Cinna’s Subliminal Design Clues

Caesar’s Scrunchy is back once again with EVEN MOAR visual beauty! Today, she’s talking about how Catching Fire portrayed the way Cinna left his mark on more than just The Mockingjay!

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I decided to fill the time waiting for “Mockingjay” by watching “Catching Fire” again, and noticed that Effie Trinkett was wearing a necklace (in Katniss’ wedding dress/Mockingjay dress scene) that looked like arrowheads. Then I noticed Katniss’ earrings when her dress transforms become arrowheads too, and then… there were arrowheads (triangles) ALL OVER the movie!

And they were worn only by Katniss’ allies, whether she knew they were her allies or not.

Then I decided that because, as Effie says, Cinna is the most influential designer in the Capitol, it makes sense that he would put these arrowheads subliminally in his designs, and that others would copy him.

Check it out – these pages show Cinna’s influence, with tons of arrowheads (triangles) throughout. I found these images from basic Google web searches (I don’t own any of the photos or anything else– it all belongs to Lionsgate and Suzanne Collins, ok?)

KATNISS

2 Katniss 1b

4 Katniss 2b

PEETA

6 Peeta b

VICTORY TOUR COSTUMING

8 Victory Tour b

JOHANNA

14 Johanna b

HAYMITCH

10 Haymitch b

FINNICK

12 Finnick b

BEETEE

16 BeeTee b

PLUTARCH
18 Plutarch b
PRESIDENT SNOW AND HIS FOLLOWERS

19 Snow
20 Capitol Folk

GALE

21 Gale

EFFIE

22 Effie

OTHER ARROWHEADS

23 Whole Cast

24 Arena

But trust me: it’s tons of fun watching “Catching Fire” again, and seeing if you can find who else wears the arrowheads…and who doesn’t!

Sincerely,

Caesar’s Scrunchy

The Big Event on July 26th!

Did you hear the news about SATURDAY, JULY 26TH? It’s a big, big, big day, as our Effie would say.

Catching Fire makes its world television premiere at 9pm ET on EPIX!

Ok, ok, don’t yell at me! I know it’s not THE NEWS that everyone is waiting to hear. And it doesn’t mean much if you don’t get the EPIX channel (Though there is a 14 day Free Trial).

But that’s the news we’ve got.  And there are some sweet prizes available to go along with it. So if you’re sitting and stewing waiting for other news, you can check them out.

catching-fire-hawaii-sweepstakes-mockingjay-fb-promo

The Hunger Games: Catching Fire EPIX Hawaiian Sweepstakes.  You can enter once a day now through August 10th for a chance to win a trip for two to the Island of O’ahu, where they filmed a lot of the Catching Fire arena scenes.  So enter, because as harrowing as the arena was, the scenery was beautiful.

There’s also a #CatchingFireOnEPIX Photo-A-Day Sweepstakes where you can compete in daily challenges on Instagram for a chance to win a $100 prize pack from The Hunger Games: Catching Fire.  Visit EPIX on Instagram for more details.

And then, throughout the BIG DAY, July 26th, EPIX is doing trivia on its social media and EPIX.com for more prizes.

Then, to cap off the day on the 26th, EPIX is doing a double feature of The Hunger Games at 6:30pm ET followed by the Catching Fire premiere at 9pm.

Best of luck and enjoy the show.

JJ

The Real Big “R” Question for Mockingjay – Not Ratings, but Romance

Today we have a great guest post by Satsuma on a topic that brings out a lot of passion in the fandom.


Okay, first things first.  I confess that it wasn’t just the (rather scanty) Mockingjay news so far that brought this question to my mind.

No, I must credit the inspiration for this topic, of how much romance is appropriate for a sci-fi, action-packed “young adult” tale to, of all things, LEGOs — the LEGO ninjas who star in the Cartoon Network show, “Ninjago: Masters of Spinjitzu”. Think LEGO Star Wars mixed with kung-fu.  For a series of 22-minute LEGO commercials, the show can be surprisingly deep; there is one Big Bad Palpatine/Sauron-like villain, but other antagonists are quite humanized, including Darth -er, Lord Garmadon, or the snake-like Serpentine clans, who actually have legitimate reasons to be angry at mankind.

The show is targeted mostly at young boys, and the 4 ninjas (Kai, Jay, Zane, and Cole)  are all male, as is the Chosen One, Lloyd. But there is one significant female character; Nya, Kai’s sister. Nya is a mecha wiz who dresses up in a robo-Samurai-suit to fight evil, and often bests the boys at their game.

Seasons 1 and 2 of the show had a touch of innocent romance between Nya and Jay, but this was far from the focus.  But suddenly, in season 3, Nya wound up in a love triangle between Jay and fellow ninja Cole.  A love interest appeared for Zane as well, and it even turned out that Lord Garmadon and his brother, Sensei Wu, had both wooed Padm – er, Misako in the past.

Well, the fan reaction to all this romance, was, essentially, “ewwww”!  Not just from the young boys, but the tween girls who were the likely target of it. Many female fans of the show were annoyed that Nya was turned into yet another Bella-like ingenue torn between two suitors, as opposed to a heroine in her own right who just happened to be dating another ensemble character.

And so this brings me to Mockingjay, and the debates over how much romance will, and should, be in the films.  It seems the fan consensus for THG was that one of the film’s major flaws was how the K/P ship was not only downplayed, but done so in a way that shorted Peeta as a character.  For the CF movie, I was mostly satisfied both with the “balance” between K/P and K/G and the overall amount of romance , but I certainly recall some Everlarkers griping “no plant book scene”, “no rooftop scene”, or “that beach kiss was NOT passionate enough” (I actually agree with the last one; it was cute, but not one that made me think Katniss was having sexy feelings down below, the way the book scene certainly did.)

How much of this will we see in Mockingjay Part 2? (Source: tigriss92.tumblr.com)

How much of this will we see in Mockingjay Part 2? (Source: tigriss92.tumblr.com)

What will we see in the MJ films, though?  Certainly, two films give the film-makers extra time for romance, but that doesn’t mean all the book scenes will make it in. Some of the extra time will be given to added scenes, such as battles, or exposition scenes between Snow and his new adviser, Antonius, and we’ll likely get a peek at Coin’s machinations as well.  So in keeping with the general trends, I forecast some romantic scenes being edited, cut down, or merged with others.

Again, the “balance” between K/P and K/G will be crucial, especially given Peeta’s absence in most of Part 1, and the difficulty even SC herself had with sinking K/G not only as a romance, but as a friendship as well (I refer, again, to the many “post-MJ” fanfics that feature a K/G reconciliation at least as friends.)

What I think fans also should keep in mind, is that the MJ book itself was a much less “romantic” a book than certainly CF, or even THG. To me, even before Peeta reappeared, MJ made it obvious that the only potential K/G had, even without the clashes in values, was a “lifeboat camaraderie” type friendship with some  “hurt/comfort” thrown in.  (And to be fair, K/P has these aspects as well, but goes beyond it in a way K/G didn’t.)  Note that SC herself had to be nudged by her editor into writing “more of the Peeta-Katniss-Gale love triangle”.  (Source)

Now, this little tidbit makes me highly suspect that the very Twilight-ish “who will she choose” scene between Peeta and Gale in Tigris’s shop was added on by SC in response to her editor’s suggestions.  Considering how the films so far have tended to cut out the “cheesier” romantic scenes and lines, I think that if we do see the scene, it will be quite cut down, though Gale’s “she’ll choose who she can’t survive without” comment may be left in.   And it certainly may, as Katniss’s later musings about “what I need to survive” show much about the characters of all Love Triangle Trio members. Also, in the books, Katniss only reflects on this comment internally.  Certainly, book!Katniss actually verbalizing her complicated feelings to Peeta (or to Gale) would have been quite OOC.  But movie!Katniss is not quite as introverted (a change I certainly prefer to cheesy voice-overs), and it will be interesting to see how the movie converts her thoughts to actual dialogue.  In this way, I can see the MJ movies having a more “romantic” component than the books.

My own take on the series is that, romance is certainly a large component of it; certainly more than the Y-7 rated Ninjago.  Not only do we have the central love triangle, we also have Mr. M, Mrs. E and Mr. E, Annie and Finnick, and so on.  I certainly don’t agree with the extreme anti-romance “Katniss was incapable of loving anyone but Prim, she just chose Peeta because she was stuck with him and did what she could to survive” theory.  But in the end, it is NOT a romance in terms of the genre.  So I’m not personally going to wait with baited breath for each book kiss to appear on the scene.

I think SC meant for the romance to take a back seat in MJ, and only be established towards the end, in the context of not only two hot bodies going at it, but a long-lasting relationship that produces children, to provide a ray of hope at the end.   I also hope the films convey the idea that the “choice” between Peeta and Gale wasn’t just a choice between two men (unlike Nya’s choice, as her suitors are both “good guys” who pretty much look the same except for wig and costume) but one between two different ways of life.  Can movie!Katniss become one of the few pop culture heroines who isn’t JUST a “romantic” or “action” heroine, but transcends both?

One can only hope.

-Satsuma

Mockingjay Teaser 2’s Big Surprises and Unanswered Questions

In President Snow’s Second Address to Panem, he surprised us with his additions to the cast.  He included a slew of peacekeepers to make a statement of authority – and also a really big threat.  His choice to bring out the muscle, wasn’t a huge surprise though. No, the BIG, HUGE, WHAT AND HOW IS THIS HAPPENING surprise was the inclusion of Johanna Mason dressed all in white and with a very obvious blonde wig.

teaser 2Johanna’s inclusion brings up so many questions.  Why is she cooperating? (well, kind of cooperating – when she puts her hand on her hip and looks towards the camera, you know Jo is just fuming inside.) So did Johanna agree to cooperate to save herself, or Peeta, or Annie (or all of the above?) I think so.  Johanna may have said in Catching Fire that Snow couldn’t hurt her because there was no one left that she loved, but she has a heart beneath her super-tough exterior. I think she could be persuaded into cooperating to keep her fellow captives alive.

Another question is how much of this will we actually see in Mockingjay Part 1? Will Peeta and Johanna’s taping of this propo be explained, or will their motivations be hidden?  Has the hijacking of Peeta begun at this point? (I think yes). One of the big mysteries of Mockingjay Part 1 is how much screen time the Capitol will get. In the filmmakers roundtable part of The Hunger Games Exclusive, we got a good sense that the movie expands beyond Katniss’s limited world to go into the Capitol. But how deep will it go?

And then in the teaser, the hacking of the feed by Beetee with the amazing “The Mockingjay Lives” line. I hope there is going to be some merch with that line on it, because I’m buying it. I don’t think many of us were surprised that the President’s announcement was hacked, but my prediction was that Katniss was just going to bust out and be all Mockingjay. But you know, as impatient as I am to see Katniss (and I am VERY impatient at this point, I can’t help it), I LOVED the use of Beetee in this initial hacking phase. It was such a great tease to bigger and better things.  Thus why they call them teaser trailers. So another job well done.

I’d say we are all set for an awesome theatrical trailer in two weeks (presumably)

JJ

Compare and Contrast: The Hunger Games and Catching Fire

Our latest guest post comes from the hilariously tag-named Caesar’s Scrunchy, who has a few awesome points about the relationship between Katniss and Peeta (with visuals!)

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You know you’re desperate for more “Mockingjay” action when you’re willing to do a school writing assignment in the summertime, which wasn’t assigned and will never be graded! But we’ve got to do something to pass the time waiting for the next propo, right?

So I’ve done a “compare and contrast” assignment just like in school, where we take two different things – two poems, two books, two films, etc. – and see what is different and what is similar about them. These assignments aren’t always fun, but when we do them, we can learn a lot more about each one by looking more closely at them. And it can be especially fun if you compare “The Hunger Games” and “Catching Fire” movies (because what else are we going to do
besides watch these two fave movies, amiright?!) The books have these parallels as well, but that REALLY feels like a school assignment, and doing it this way, I got to watch the movies again as “research.”

In some cases, the exact opposite from what happened in HG happened in CF (I noted those with the arrows). I used to think the first two books were a bit similar, but the more I worked on this, I appreciated how hard the filmmakers worked to give us an amazing number of little details that created great symmetry between the two movies. Or, to quote Haymitch, “Genius!” When you look at the comparisons, I hope you agree.

If you like this, feel free to watch the movies again (as if anyone needs an invitation?) and see if you can find more contrasts and comparisons. I wonder what would happen if we added Gale to the mix? Or compared Seneca Crane vs. Plutarch? Or HG Buttercup vs. CF Buttercup? J

PS – I own none of the images here, they are just for illustration purposes to show each point. AND: this is the first thing I’ve ever written for VictorsVillage.com, and I hope you like it.

COMPARE AND CONTRAST: THE HUNGER GAMES AND CATCHING FIRE
Katniss Peeta Chart 1
THE BALANCE BETWEEN THEM

Katniss Peeta Chart 2

Caesar’s Scrunchy

Teaser 2 Theories, Guesses, and Wishes

It’s confirmed. Another address by President Snow will be coming Wednesday!

Unity

 

Are we all shaking/dancing/or in any other ways making movements of joy! YES! The second teaser is coming tomorrow. And it’s in the form of another Capitol TV broadcast, which means -

Technical difficulties caused by some troublemakers in District 13.

YES YES YES. This is all looking very good. Let’s think about some fun scenarios here.

Since the graphic shows the hand of President Snow’s creepy statue (holding the chair with a tight grip), the beginning could look very similar to Teaser 1 with the white suit, white throne, white room look. But would Peeta be there to reinforce the idea of unity? Will he look rougher around the edges?

Or maybe they pull in one or a few of those District Heroes somehow? I wouldn’t mind seeing the “hero” from Seven again. Or tire pants guy. I really want to see how he walks in the tire pants.

Actually, including the heroes would probably be a bit too… distracting. So let’s return to the theory of creepy Snow saying scary things about One Panem and unity and then the message starts to break up a little, there’s some interference. The picture fades out, and then we get some District 13 propo action. Do we see Katniss, or is there other imagery? I really hope we do see Katniss as the Mockingjay, but at the very least I think Katniss would do the voiceover.  And then at the end, there’s a call to action to a new website for the rebels?

My mind is racing with ideas.  What do you think/want to see in this teaser? (The crazier, the better)

JJ

Ready for Round 2

Almost as soon as everyone laid eyes on that Mockingjay Part 1 teaser, we were wondering WHERE ARE THE REBELS? What is Beetee doing and why isn’t he hacking this feed? It’s not a big leap to guess that the next Mockingjay teaser will be a piece of rebel propaganda in some form. Whether it starts out pro-Capitol and then gets hacked or is purely rebel propo throughout is the greater question. Though my preference would be the former, cause I want to see some hacking. It would be cool. And for non-book readers, a big surprise. (Maybe it can distract the dumb “evil Peeta” questions for a while.)

Fan art is amazing. But we'd love to see movie Katniss sometime very soon.

Fan art like this is amazing. But we’d love to see movie Katniss sometime very soon. (x)

I’m excited for this presumed teaser 2, because that means we finally get to see Katniss. Funny that the star of the movie, the actual MOCKINGJAY is sight unseen at this point. I blamed it on X-Men promotion for a while, but at this point it’s just weird. Release a character poster or something at least. She’s the title of the damn movie after all. We’re way past the point where it needs to be kept under wraps.

Speculation of WHEN all these things will occur makes me exhausted, because I have been speculating incorrectly for about the last 5 months about the timing of Mockingjay things. It’s depressing to have hope and then have it be squashed OVER and OVER again so I’m very tired. The Mockingjay First Look, the District Heroes posters, and the teaser have been AWESOME, but the delayed start and the slow pace have put a damper on all of it.  To maintain buzz about the movie, we need actual NEW CONTENT to pull fans out of this state of 99% “meh” and 1% “YEAH.” Cause while the quality of content is extraordinary, the start date was late compared to the fandom’s expectations, and so far, the pace of the promotional releases in May-June has been sluggish.

So, if this rebel propo doesn’t show up next week to accompany Dawn of the Planet of the Apes to then be followed by an FULL LENGTH TRAILER (with an actual montage of film footage!) and a ton of other things at San Diego Comic-Con, I don’t know what to think, other than WHY and WTF?!? And I think the most of the fandom will be right there with me.

Catching Fire‘s promotion started in January 2013 (or Nov 2012 with the logo if you want to be picky), so it was completely understandable to have month long breaks between promotional content releases.  Because the content in Jan, Feb, Mar, Apr, and May added up to be pretty substantial by this point last year. You definitely can’t say that with Mockingjay.

Even the Capitol Complaints (er, I’m sorry, Capitol Concerns) inbox came too late. Sure people had some fun with it on Friday, but fans don’t want to scream, beg, or in any other ways vent about the lack of promotion anymore. They’ve been doing that hardcore for 3+ months. We’re so tired, Katniss.

Fire will catch, but you need to keep feeding the flame.

JJ

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