The Old Bait and Switch

With the news that the Hunger Games trailer would be attached to Breaking Dawn Part 1, many a HG fan went out to buy their tickets to see the movie this weekend, some who sincerely wanted to see the movie as well and others going JUST to see the full theatrical trailer in all of its big-screened glory.

We know, Edward and Bella in a waterfall. We're upset too!

Then movie night comes around, and for some, they… didn’t get it. WOMP WOMP. In some cases, they received only the teaser trailer, the sneak peek from MTV. For others, they didn’t get it at all. And after that those uninterested with Twilight had to make the choice of leaving and completely wasting $12 or sitting through a movie that has a 27% rating on Rotten Tomatoes.

The problem with just getting the teaser trailer is that it’s not enough. The teaser is obviously for the fans. If you had no idea what The Hunger Games was about, you wouldn’t really get enough information to pique your interest with just the teaser. It’d just be confusing. Why is she in the woods? Why is there fire? Who is this dude in the voiceover? If we haven’t read the books, we don’t know. Teasers are made to tell you that a movie is coming; it’s not supposed to tell you anything about it. At this point, we should be done with teasers. The theatrical trailer was made to get strangers to the series interested in reading the books. It gives enough background so you get the premise, but nothing important gets spoiled so that there is plenty to want to know.

Movie tickets these days are expensive, don't want to waste them.

By now, fans have seen the theatrical trailer. Whether or not they want to see it again (and again and again and again) is up to them. What Lionsgate needs is to reach out to those who don’t know anything about it and show them the theatrical trailer. Opening weekend for Breaking Dawn Part 1 would’ve been the time for that. It’s a wasted opportunity if the theatrical trailer wasn’t attached to all the showings of Breaking Dawn Part 1 this weekend.

At this point, we don’t know why this happened. For all we know, there could’ve been a good reason for it. But it does suck. We wouldn’t have liked buying tickets to Breaking Dawn Part 1 just to see the Hunger Games theatrical trailer and not get it. We’d feel cheated, tricked, betrayed – okay that’s a little dramatic, but you guys get the point. All we can say is… What is this mellarkey?

When are we not dramatic?
Twiffidy

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Posted on November 20, 2011, in Film and tagged , , , , . Bookmark the permalink. 11 Comments.

  1. I just got back from Breaking Dawn and I got NOTHING Hunger Games related! I feel used.. like I’m now the movie industry’s cheap whore. No need for them to fulfill any of my hopes and dreams.. *SOB*

  2. I feel great about staying home this weekend now! But yeah, I don’t think this was Lionsgate’s fault, I think it was the theatres them selves, I have no hard evidence to back that up – just my gut.

    • Oh yeah, I don’t think it’s Lionsgate’s fault or anything. They seemed to really want the trailer in front of Breaking Dawn and never mentioned there would be exceptions. Nevertheless, the whole situation really isn’t good for them.

  3. My friend asked me if I wanted to see “Breaking Dawn” with her. I had told her about “The Hunger Games” trailer being attached to “Breaking Dawn”, and that made her even more excited about going (she just finished the series per my request last week– I’ve turned her into an obsessed fan now). We went, fangirled, and they played the full trailer. I was extremely excited and emotional, but a little upset that others didn’t have the same experience I did. I just don’t understand why it would only play in some theaters. Like someone else said, I don’t think this is Lionsgate’s fault. I mean, of course they would want more people into the film they are producing. But still, it’s unfair to the people that wasted their time and money just to see the trailer. It’s ridiculous.

  4. I think everyone needs to take a step back and look at what a theater goes through during a midnight premiere. I know the place I was at had 13 showings of Breaking Dawn at midnight– and all of them were sold out. That meant that upwards of 3,000 people had to be corralled into theaters, sold popcorn, etc.

    Also, with all thirteen shows happening simultaneously, it’s possible some theaters did have enough trailer reels (or enough well-trained staff) to make sure that the trailer got played with each screening of the movie at midnight.

    The good thing to keep in mind is that Breaking Dawn made 139.5 million– if tickets average out to $10 a piece, then 13,950,000 people saw the film. If only a third of them saw the trailer that’s still 4,650,000– or 46.5 million dollars if each of them buys a ticket to see Hunger Games in March. If they decide to bring a friend– that’s almost the $100 million we need to secure Catching Fire from Twi-hards alone.

    • But you’re basing everything off midnight showings. Most of the people I know didn’t go to midnight showings- I for one went Sunday and only 2 theaters were showing the film. Surely in that instance it should have been available and shown. It’s not necessarily about getting 100 million.. I just wanted to see it at the theater! LOL

  5. I’m hoping to see Breaking Dawn this coming friday and wanting to watch the trailer on big screen. If it’s not shown I won’t be too upset because our theater never participates in things nationally played. They kill me like that. I will complain and demand a free movie poster if they have any (but i doubt it). Other than that I’ll keep for the fan sites and countdown to 3/23/2012.

  6. When it comes to the theatres, usually they let the theatre decide what trailers are shown. I believe the choice is optional for them. However…I do not think they should have been allowed to show the teaser at all. First impressions are important!

  7. I worked at a movie theatre for many years. Each copy of a movie has a different set of previews. Movie companies want to get their upcoming releases on to the new big hit. But if they all get to do that, we’d be sitting through 45 minutes of trailers.

    So the way they do it is to assign specific sets of previews to each movie. The busiest show times get the biggest and best previews usually.

    There are a couple reasons why the teaser was used in place of the new trailer. First, the time. If the other trailers were long, they may opt for a shorter preview. Or second, they didn’t ship enough to the theatre. (that is most likely what it is)

  8. That’s such a disappointment! I went to the midnight showing because it’s a tradition between my friends and I, but the REAL reason I wanted to go, was to see the HG trailer on the big screen. It did get to see it (and it was so awesome), but I’m sorry to hear others didn’t.

    I agree entirely with Candace about the previews, though. I worked at a theater, and it was actually up to the booth manager to decide which preview he wanted to put with each movie. The norm is to go with the newest trailers, but he also had to take the length of the trailers into account and make them into the 15 min preview period. And there were also many times when we didn’t get enough shipped, so not all the theaters got the specific preview.

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