The Old Bait and Switch
With the news that the Hunger Games trailer would be attached to Breaking Dawn Part 1, many a HG fan went out to buy their tickets to see the movie this weekend, some who sincerely wanted to see the movie as well and others going JUST to see the full theatrical trailer in all of its big-screened glory.
Then movie night comes around, and for some, they… didn’t get it. WOMP WOMP. In some cases, they received only the teaser trailer, the sneak peek from MTV. For others, they didn’t get it at all. And after that those uninterested with Twilight had to make the choice of leaving and completely wasting $12 or sitting through a movie that has a 27% rating on Rotten Tomatoes.
The problem with just getting the teaser trailer is that it’s not enough. The teaser is obviously for the fans. If you had no idea what The Hunger Games was about, you wouldn’t really get enough information to pique your interest with just the teaser. It’d just be confusing. Why is she in the woods? Why is there fire? Who is this dude in the voiceover? If we haven’t read the books, we don’t know. Teasers are made to tell you that a movie is coming; it’s not supposed to tell you anything about it. At this point, we should be done with teasers. The theatrical trailer was made to get strangers to the series interested in reading the books. It gives enough background so you get the premise, but nothing important gets spoiled so that there is plenty to want to know.
By now, fans have seen the theatrical trailer. Whether or not they want to see it again (and again and again and again) is up to them. What Lionsgate needs is to reach out to those who don’t know anything about it and show them the theatrical trailer. Opening weekend for Breaking Dawn Part 1 would’ve been the time for that. It’s a wasted opportunity if the theatrical trailer wasn’t attached to all the showings of Breaking Dawn Part 1 this weekend.
At this point, we don’t know why this happened. For all we know, there could’ve been a good reason for it. But it does suck. We wouldn’t have liked buying tickets to Breaking Dawn Part 1 just to see the Hunger Games theatrical trailer and not get it. We’d feel cheated, tricked, betrayed – okay that’s a little dramatic, but you guys get the point. All we can say is… What is this mellarkey?
When are we not dramatic?